“The Realme 2, Realme 2 Pro and Realme C1 are likely to see price hike due to the difference in value between Rupee and Dollar”
Realme smartphones are set to face price hike after Diwali if the value of Indian Rupee against Dollar continues to decline. The company’s CEO Madhav Sheth hinted about the increase in prices on Twitter where he said, “The rupee rates are falling… we might have to upgrade the pricing, just to make sure that we continue to give you the best technology in our upcoming offerings.” This means that the Realme 2, Realme 2 Pro and Realme C1 smartphones are all set to get a little expensive.
The rupee rates are falling and as a brand we actually work on low margins. It indicates that we might have to upgrade the pricing, just to make sure that we continue to give you the best technology in our upcoming offerings. We are trying to figure out a solution post Diwali.👍— Madhav Sheth (@MadhavSheth1) November 2, 2018
Currently, the Realme 2 (review) has been priced in the country at Rs 8,990, while the Realme 2 Pro (review) costs Rs 13,990 for the base model and Realme C1 (review) at Rs 6,999. These are set to change post the festive season. There’s no further information on how much difference will it make after the price hike right now.
Notably, Realme is not the only brand that is feeling burnt of Rupee value depreciation. Most recently, Xiaomi also increased the prices of select smartphones and TVs in India. As of today, the Rupee value against dollar stands at Rs 72.83, and last week, it touched a record low of Rs 74.22 per dollar.
Coming back to Realme, OPPO’s sub-brand debuted in the Indian market early this year. The company has been praised for its strategy of offering its smartphones at a competitive price. The Realme 1 (review) that was announced back in May for Rs 10,990, garnished tremendous response from the consumers. Its successors, the Realme 2 and Realme 2 Pro are also doing well in the market so far. Realme claims to have sold more than 2 million units of Realme smartphones during the Big Billion Days and Festive Dhamaka Sale on Flipkart.
The vendor has recently also partnered with Reliance Digital and My Jio stores to sell its smartphones in the offline market as well. The brand has also launched its own online store; earlier, Realme smartphones were exclusively available on Amazon and Flipkart.