Realme will soon launch 5G smartphone priced around Rs 7,000 in India: CEO Madhav Sheth

Highlights
  • Realme confirms that it will launch an ultra-affordable 5G smartphone in India very soon
  • Priced around Rs 7,000, it could easily be the most affordable 5G smartphone in the market
  • Realme aims to sell at least 60 lakh smartphone units in India during Diwali this year

At the Realme 5G Global Summit that was held earlier this month, the company had revealed its plans to launch a Realme 5G smartphone under $100 (approximately Rs 7,420). Realme, however, had not revealed when and in which markets does the company plans to launch the device. Well, today we have some information regarding it. Realme India and Realme Europe CEO, Madhav Sheth, has revealed that the brand will launch the Rs 7,000 Realme 5G smartphone in the Indian market very soon. That is not all though. Realme has also revealed its sales goals for the upcoming Diwali season in India. 

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Madhav Sheth says Rs 7,000 Realme 5G smartphone is coming to India very soon

In an interview with India Today Tech, Sheth revealed that Realme will launch the budget 5G smartphone in India that is priced at $100 (around Rs 7,000). When launched, this Realme 5G smartphone will be the most affordable 5G smartphone in the Indian market. But when is it going to launch? Well, Sheth hasn’t revealed an exact launch date for the upcoming Realme 5G smartphone but he did say that the company is “aiming to make this happen at [the] fastest.”

Sheth says that the upcoming Rs 7,000 Realme 5G smartphone may be impacted by the supply chain situation. However, he adds that “we are working closely with supply chain partners, especially chipset makers, to make sure to equip Realme devices with the latest 5G processors, in compact build quality but at the most affordable price.”

According to Sheth, Realme aims to be a 5G leader in India as well as in the global markets, and to make this possible, the company has shifted 90 percent of its R&D resources to the development of 5G devices.

Realme India aims to sell 60 lakh smartphones this Diwali

Sheth has also revealed that Realme aims to sell at least 60 lakh smartphone units in India during Diwali (which is on November 4th). According to him, “preparation for the Diwali season has started and [we] have the confidence to best meet the demand of the Diwali season in terms of stock.”

He adds that the company will launch products under the new 1+5+T strategy. So, what does it mean? Well, it stands for selling five smartphones for one product from the category that includes smartwatches, laptops, TVs, wireless headphones, and smart speakers, and one product from the TechLife category that includes devices such as sockets, light bulbs, etc.