Realme DIZO announces launch date for its first product

DIZO is Realme's tech lifestyle brand.

Highlights
  • Realme’s lifestyle brand DIZO will launch its first product on July 1st
  • DIZO products will be available on Flipkart online
  • The company to launch smart entertainment, smart home, smart care, and accessories

After announcing a partnership with Flipkart to sell its products exclusively on the e-commerce platform, Realme’s DIZO has now announced it will unveil its first product on July 1st. While it hasn’t mentioned which product it will be introducing, the company has confirmed it will launch four categories of products, including smart entertainment, smart home, smart care, and accessories. Realme DIZO said that it wishes to offer its technology to consumers beyond just metros and bring it to towns and cities. For this, the brand said that it has integrated its global supply chain with its local operational resources to meet the varied requirements of Indian customers. Realme DIZO says that it has over 320 service centres in more than 310 cities across India even before the launch.

DIZO

DIZO is expected to range of lifestyle products, including feature phones, DIZO Go Pods and Go Pods D TWS earbuds, among others. However, the former looks to be a rebrand of the Realme Buds Air 2 while the latter looks similar to the Realme Buds Q2. But these might not launch in India considering Realme already has or is gearing up to launch them in the country. DIZO has already said that it gets support from Realme with industrial design, supply chain, and AIoT experience that work with the Realme Link app. 

DIZO Star 500 and Star 300 feature phones have received China’s 3C and US FCC certifications. Realme hasn’t launched feature phones, meaning the segment will be a first even for the young brand. The Realme DIZO Star 500 has a large screen, compared to other traditional feature phones and a physical keypad. It is said to have dual-SIM capabilities but will be limited to 2G connectivity. It has a single camera on the back and a 1,830mAh battery. On the other hand, DIZO Star 300 has a tiny screen on the front and a keypad. It has a single camera and an LED flash. It will have dual SIM slots limited to 2G, a microSD card, and a relatively large 2,500mAh battery.