- DIZO to launch two new TWS earbuds in India later this month.
- The earbuds are expected to come with a premium design and ANC (active noise cancelling technology)
- The company aims to become number 1 in the TWS category in the country in the next two years.
DIZO, the first brand under the Realme TechLife ecosystem, has thus far launched a smartwatch, TWS earbuds, neckband earphones and a couple of feature phones (DIZO Star 300 and Star 500) in India. Barring the latter, the rest products are said to be a rebrand of Realme products with slight changes. 91mobiles has now learned from industry sources that the DIZO is gearing up to release more audio products in the country later this month. Specifically, the brand plans to launch two new truly wireless earbuds in India and either one or both will have support for ANC (active noise cancelling technology) as the key selling point. Furthermore, sources tell us the DIZO TWS earbuds will have a premium design and will be priced quite competitively.
DIZO plans to launch around 20 products by the end of this year and will focus on the smart entertainment space, specifically the audio wearable category. The company says that it hopes to become number 1 in the TWS category in the country in the next two years. The company has currently entered into the list of top 10 brands by Gross Merchandise Value (GMV) in the Flipkart hearables category for DIZO GoPods D and DIZO Wireless.
Interestingly, the DIZO GoPods D earbuds are currently said to be the highest-rated TWS earbuds in the sub Rs 2,0000 category while the DIZO Wireless is the best-seller and highest-rated neckband in the Rs 1,000-Rs 2,000 categories on Flipkart. The company should start teasing two upcoming TWS earbuds and their features in the next couple of days, if not a week. Stick around.