Realme emerges second-biggest brand in October sales, within striking distance of Xiaomi: Counterpoint

Samsung slipped to the third position, while Xiaomi's market share (including POCO) shrunk to 20 percent.

  • Realme secured the second spot this festive season with market share of 18 percent
  • It shipped 9.3 million units of smartphones, AIOT, and TechLife products in October 2021
  • The brand is within striking distance of Xiaomi, which had a 20 percent market share

According to a recent report from Counterpoint Research, Realme has overtaken Samsung emerging as India’s second-biggest smartphone brand with a market share of 18 percent. Moreover, it was quite close to Xiaomi’s market share as well during this period, which secured 20 percent of the sales. Realme also managed to grab the top spot on Flipkart during the festive season sales in October with a 52 percent market share. When you look across all online retail channels, its market share stood at 27 percent. The Realme 5G phone range was one of the main contributors to the company’s massive inroads in the country, with Realme 8s 5G emerging as the top 5G phone in the Rs 15,000-20,000 segment.

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During this year’s festive season, the company sold 9.3 million units of smartphones, AIOT and Techlife products across all online and offline channels.

In India, the smartphone industry witnessed a steady shipment trend last month. Xiaomi grabbed the crown with a market share of 20 percent (including POCO’s 2.7 percent market share). Meanwhile, Samsung slipped to the third spot with a 16 percent market share, and Vivo secured fourth place with a market share of 13 percent.

Madhav Seth, CEO, Realme India, said, “This rapid growth is a testament to the brand and evidence of our consumers’ love for us. We have always focused on bringing the best of technology to our consumers with cutting edge technology and trendsetting designs, and we have been delivering on it successfully. 2021 has been a year of milestones for realme and this win is another feather in our hat.”

Throwing a challenge to Xiaomi, Seth said, “Our aim for 2022 is to be the No. 1 smartphone brand in India, and this milestone is just another stepping-stone to realise that vision.”

In 2021, Realme achieved the milestone of shipping a total of 100 million units across the globe since its debut and reaching 50 million shipments in India in Q2 2021. The recently announced Realme GT series recorded sales of 300,000 units, as per the company.