“Customers will be able to head to a Realme offline store and experience the products before purchasing”
Realme, previously a sub-brand of OPPO, has a huge online presence in the country. It is astonishing to know that the brand has garnered so much popularity just eight months. While the company has a massive presence online, it isn’t easily accessible offline. For now, customers can head to a Reliance Digital or My Jio store and purchase a Realme smartphone, but the company now wants to cover more ground offline.
Madhav Sheth, CEO, Realme India, recently stated that the company is planning to open up exclusive offline stores in the country. These stores would allow buyers to experience the smartphone and accessories. Realme plans on setting up these stores in the second half of 2019. It will also be partnering with another 20,000 multi-brand retail stores to sell its devices in over 150 cities. He also stated:
“With the new offline stores, we would extend our sales channels reaching out to our offline customers in every region. This is the extension of our sales strategy and ultimate target of ‘Realme for Every Indian’.”
Realme will also be announcing new devices and accessories this year. The new smartphones could be called Realme 3 and Realme A1, as per recent reports. The company has managed to sell over 4 million smartphones in a span of just eight months. According to a survey by Counterpoint Research, Realme had 8 percent share of the smartphone market in India during Q4 2018. The company saw a 600 percent increase in smartphone shipments when compared to the previous July-August quarter.
As of now, Realme is an independent brand and has two R&D facilities, one in Hyderabad and one in China. It has a manufacturing plant in Greater Noida, which can produce about 80 million devices in a year. This is a new plant and only recently started operations. The company just started selling the Realme C1 2019 variant in India.
The Realme 1 smartphone was released in May last year and in less than a year, the company has launched several more devices, the latest being the Realme U1. The brand competes with other Chinese manufacturers such as Xiaomi, OPPO, Honor and Vivo.