“The Realme U1 smartphone is being introduced in offline channels with claimed benefits of up to Rs 5,750, which includes 4.2TB of 4G data from Reliance Jio”
Realme has introduced its mid-range smartphone, the Realme U1 (review), in offline channels in the country. From now onwards, the Realme U1 is being made available across 2,500 stores spread over 30 cities in India, with prices remaining the same as in the online stores. The company has also stated a ‘special offer’, which provides users with “benefits worth Rs 5,750, up to 4.2GB of Jio 4G data” in a bid to appeal to the young buyers in offline-dominated markets.
The move comes after Realme announced its foray into the offline retail channels in India. At the start of the year, the brand stated that it will be introducing its devices to 150 cities in 2019. The move started with 10 targeted cities in January, and the company aims to keep adding stores in 50 cities every quarter, taking the count up to 150 cities and over 20,000 offline retail stores by the end of the year. At the time of introducing the Realme U1, the company claimed it will be available across 2,500 stores in 30 cities, which will expand to 100 cities by March itself.
Realme has also signed a partnership with Reliance Industries’ retail and telecom divisions for offline retail. In due course, its smartphones will be available for purchase offline via over 1,300 Reliance Digital and My Jio outlets across 130 cities.
The Realme U1 has been one of the better-selling smartphones in the mid-budget segment of devices in India and was initially available online on Amazon.in. The smartphone is powered by the MediaTek Helio P70 SoC, which is designed to bring AI operations and fluid performance to the mid-range segment of smartphones. Key Realme U1 specifications include 3/4GB of RAM, 32/64GB storage, a dual rear cameras with 13-megapixel and 2-megapixel sensors, and a 25-megapixel front camera with AI modes for enhanced selfies. It is powered by a 3,500mAh battery, and has a 6.3-inch full HD+ IPS LCD display with a waterdrop notch and 19.5:9 aspect ratio.
The Realme U1 price in India online is Rs 10,999 for 3GB + 32GBGB variant, while the 4GB + 64GB variant remains out of stock for now. However, it is not yet known whether the handset will be retailed at the same prices in offline stores or at a small premium.
|Octa core (2.1 GHz, Quad Core + 2 GHz, Quad core)|
|MediaTek Helio P70|
|3 GB RAM|
|6.3 inches (16 cm)|
|1080x2340 px, 409 PPI|
|13 MP + 2 MP Dual Primary Cameras|
|25 MP Front Camera|