“The Realme U1 has the potential to disrupt the affordable segment in India”

It’s hard to believe that within such a short span of time, Realme has established itself as a brand to watch out for. The brand already has the C1 in the entry-level segment, while the mainstay Realme series, the Power Master, delivers power-packed specs on a budget, and the Pro range is aimed at offering flagship features in the mid-range. Joining the family is the new U series, and its debut handset, the U1, brings forth powerful selfie features in the affordable segment. But that’s not all as the phone comes across as a complete package making it the next big hit in the budget category. Wondering why we think so? Read on to find out not one, not two, but five reasons that make the Realme U1 stand out.

Stylish in more ways than one

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The Realme U1 is super-slim (at just 8mm) and its dual 2.5D design makes it even easier to grip. The transparent acrylic rear cover not only offers better durability, but also offers the transparency and reflection of a glass-back design. Then there’s 13-layer laminated light pillar design that lends the phone a sheen that catches every bit of light. In short, with its distinctive design language, the phone will catch everyone’s attention wherever you go. The phone is available in multiple hues of black, blue and gold (to be available in January). Moving on to the 6.3-inch FHD+ display, which not only offers sharp, crisp text and vibrant colours, but has an incredibly small Dewdrop notch that makes every other device in this segment look outdated. In fact, the minimal bezels around the screen utilise precise injection moulding process, making the smartphone more ergonomic to use.

It’s an AI-powered selfie star

Sony’s flagship 25MP IMX 576 sensor and the dual-camera setup at the rear (13MP + 2MP) is just one reason the Realme U1 is the ideal phone for the selfie-obsessed people. Realme’s novel AI Beauty+ tech is also tuned for India, while the Hybrid HDR allows for amazingly clear photos even in the trickiest situations. There’s studio-quality portrait lighting feature as well, which means you’ll soon have a bunch of great photos for upping your Facebook or Instagram game. Of course, there’s bokeh effect as well. Most importantly (especially for the party animal), the large, 1.8µm pixels and multi-frame noise reduction make for some fantastic night-time shots.

The Helio P70 processor is ahead of the pack

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At a time when the competition is using the now-outdated Snapdragon 636, Realme have decided to move on to the next generation. Say hello to the Mediatek Helio P70 SoC. This 2.1GHz octa-core processor has an advanced AI processing unit that’s part of the reason why the Realme U1 is an excellent choice for the shutterbugs. The SoC comprises four powerful Cortex-A73 cores, while the four Cortex-A53 cores are meant for casual tasks. Meanwhile, the 12nm process makes it run cool (and fast), while extending the battery life. Compared to the usual 14nm SoCs in this price bracket, the 12nm fabrication reduces power consumption by up to 15 percent. Combine that with an advanced 900MHz Mali-G72MP3 GPU (13 percent better than the graphics on Helio P60 silicon) and you get a phone that’s just right for ensuring multiple rounds of PUBG, while screaming “winner winner, chicken dinner.”

Its battery never seems to give up

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So you heard how the Helio P70 is so frugal. What if you paired it with a massive battery? Sounds like an ideal long-lasting phone, doesn’t it? That’s exactly what you get — the 3,500mAh cell gives the Realme U1 an astonishing ‘charge it and forget it’ capability that’s equivalent to smartphones with as much as 4,000mAh batteries. But even if you do forget to charge it before heading out for a busy, busy day, the 2A charging capacity makes it a breeze anywhere you are.

A headphone socket? A dedicated microSD card? Yes and yes

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The Realme U1 is a fantastic choice for the music lover and movie fan alike. Here’s why: first of all, it’s got a 3.5mm headphone socket, which makes it possible for you to use your audiophile-quality headphones. And then, there’s a standalone microSD slot, which means you can keep using dual (nano-type) SIMs without compromising on storage. But even if you’d rather not use a microSD card, the standard (up to 64GB) internal memory is enough for more movies than you could watch on a vacation.

All this makes it evident that the Realme U1 is a hard-to-ignore smartphone. Even more so, when you talk about its pricing. The 3GB RAM model costs Rs 11,999, while the 4GB RAM variant will set you back by Rs 14,499. Both models will be available in three colours of Ambitious Black, Brave Blue and Fiery Gold (to be available around the new year 2019).

So what are you waiting for? The handset will be going on the first sale on Amazon.in and Realme.com on December 5th at noon.