“Redmi 7 in India will face a pretty competitive market, with the likes of Samsung Galaxy M10 and Realme 3 already snapping up the market share”
The Redmi 7 smartphone was unveiled in China last week, alongside the Redmi Note 7 Pro and Redmi AirDots in the country. The new smartphone is, for now, the only model in the series but we can expect the company to launch the Redmi 7A and Redmi 7 Pro as well in the next few weeks. While Xiaomi hasn’t revealed its India launch plans yet, this series could prove crucial for the brand, perhaps even more than the Redmi Note 7 series, as the Apple of China continues to face the heat in the sub-Rs 10,000 segment from a resurgent Samsung and a buoyant Realme.
Anshika Jain, Research Analyst, Counterpoint Research states, “While Xiaomi was the leader in the sub-Rs 10,000 segment in India in Q4, the gap between the company and other players has been drastically reduced. And with phonemakers like Samsung also getting aggressive, the Redmi 7 could help the brand to ensure that it continues to dominate the budget category. In true Xiaomi fashion, the Redmi 7 smartphone offers the latest specs at an affordable price point. The increased channel presence, especially in Tier 3 and Tier 4 cities will also help the brand.”
Last year’s Redmi 6 series was quite special as Xiaomi made use of MediaTek processors after a long time for the Redmi 6A and Redmi 6, whereas the Redmi 6 Pro was the first notch-toting offering in the Redmi lineup. The budget-centric Redmi 6 and 6A were also able to stand out due to their attractive pricing, and mainly faced competition from the Realme C1, but not much else. However, the newly-launched Redmi 7 will have a tougher job at hand. The device will be competing with Samsung’s Galaxy M10 and A10 smartphones, ASUS’ ZenFone Max M2, while Realme also has a new variant of the C1 as well as the Realme 3 in the similar price bracket.
The Redmi 7 specifications include a 6.26-inch display with a waterdrop notch bearing an HD+ (720 x 1,520 pixel) resolution and 19:9 aspect ratio. The smartphone runs Android 9 Pie-based MIUI 9 software and Snapdragon 632 SoC. It comes in 2GB + 16GB, 3GB + 32GB, and 4GB + 64GB RAM and storage variants, with all of them offering microSD card support up to 512GB.
On the back of the Redmi 7 sits a dual-camera setup with 12-megapixel + 2-megapixel sensors, with f/2.2 aperture, 1.25μm pixel size, and PDAF. On the front is an 8-megapixel selfie camera, housed in the Dot notch. The smartphone has a fingerprint sensor on the back as well as Face Unlock for security. Connectivity options on the handset include Wi-Fi, Bluetooth 4.2, 4G LTE, and microUSB 2.0 with OTG support. The device is powered by a 4,000mAh battery with 10W fast-charging support.
As for the price, the Redmi 7 costs RMB 699 (approximately Rs 7,000) for the base variant with 2GB RAM and 16GB onboard storage. Its 3GB + 32GB and 4GB + 64GB variants are priced at RMB 799 (about Rs 8,000) and RMB 999 (roughly Rs 10,000), respectively. If the aggressive India pricing of the Redmi Note 7 duo is any indication, we can expect the Redmi 7 and its siblings to help Xiaomi win back the market share from the rivals. We just need to wait and watch.
|Octa core (1.8 GHz, Quad Core + 1.8 GHz, Quad core)|
|2 GB RAM|
|6.26 inches (15.9 cm)|
|720x1520 px, 269 PPI|
|12 MP + 2 MP Dual Primary Cameras|
|8 MP Front Camera|