Redmi 7A India launch: Xiaomi faces an uphill battle in the entry-level segment

“The Redmi 7A is merely an incremental upgrade to last year’s Redmi 6A smartphone, with an upgrade on the chipset and battery department”

Xiaomi as a smartphone brand has made a reputation for itself of offering the latest specs at a highly competitive price. The company’s Redmi series is a great ambassador to that. The lineup, consisting of entry-level to affordable mid-range offerings, is known to make undercut the smartphones offered by most other brands. However, the same cannot be said for the Xiaomi’s upcoming Redmi 7A smartphone, which is slated to launch in India on July 4th.

Redmi 7A

The Redmi 7A handset will face an uphill task from the brand’s fast-growing rival Realme in the budget segment. The latter’s Realme C2 (review) that was launched a few months ago is a slightly better deal compared to Redmi 7A (at least on paper).

The Redmi 7A has already been unveiled in China and seems to be an incremental upgrade to last year’s Redmi 6A, at least on paper. It brings upgrades in the chipset and battery departments, while most other features remain the same as last year’s model. The handset is expected to come with similar specifications in India, except for the “massive feature upgrade.” While we’re not sure what that massive upgrade could be, speculations are it could be Type-C charging port. If so, this could be the most affordable smartphone with the port in the country.

Realme C2 review new004

Having said that, it still lacks that firepower the series is known for. The Redmi 7A ships with a 5.45-inch HD+ display that boasts of the slightly dated 18:9 aspect ratio. The Realme C2, on the other hand, offers more screen real-estate ratio with its latest dewdrop display. The screen is also slightly bigger — 6.1-inch to be exact — with HD+ resolution and 19.5:9 aspect ratio. In addition to this, the Realme C2 packs dual cameras with 13-megapixel + 5-megapixel setup on the rear whereas the Redmi 7A features a single 13-megapixel primary camera. For selfies, there is a 5-megapixel shooter on the front on both the smartphones.

The Redmi 7A is driven by Qualcomm’s Snapdragon 439 SoC, up to 3GB of RAM, 16GB/ 32GB built-in storage, and MIUI 10 with Android 9 Pie. The Realme C2, meanwhile, is equipped with a MediaTek Helio P22 mobile platform, up to 3GB of RAM, 16GB/ 32GB onboard storage, and Android 9 Pie-based ColorOS 6. A beefy 4,000mAh battery rounds off the specs sheet of both the devices.

While the Realme C2 starts at Rs 5,999, the Redmi 7A price in India hasn’t been revealed yet. But nonetheless, we can expect the latter to be priced similarly, perhaps with an introductory offer that shaves off a few hundred rupees for a limited period. However, the price can’t be too low otherwise the Redmi 7A will start cannibalising on the Redmi Go.

Key Specs

Xiaomi Redmi 7A
Qualcomm Snapdragon 439 | 2 GBProcessor
5.45 inches Display
12 MPRear camera
5 MPSelfie camera
4000 mAh Battery
Xiaomi Redmi 7A Video