Exclusive: Reliance’s LYF 4G VoLTE feature phone to go on pre-order starting July 22nd

“The feature phone would be available to pre-book soon after the official launch tomorrow”

Reliance Jio’s 4G VoLTE feature phones have been hogging headlines since January this year. While their launch has been delayed quite a bit, we’re getting more details as we inch closer to the announcement date – which we beileve to be tomorrow, July 21st, coinciding with the RIL AGM. And today, another piece of the puzzle has fallen into place, thanks to a Delhi-based retailer, who wishes to remain anonymous. 

Reliance Jio feature phone - FB feat

We’ve learnt that the LYF-branded feature phones will go on pre-booking starting this Saturday, i.e. just a day after the AGM. This is similar to the strategy that the Mukesh Ambani-owned company opted for with the commercial launch of its Jio telecom services last year. The Jio SIM cards were available under the Welcome Offer within a couple of days after the 39th Annual General Meet held on September 1st. Our source further says that those interested would be able to pre-book the feature phones across offline stores in the country.

Sadly, there’s no information regarding the price or the pre-booking amount that the potential buyers would need to shell out. To recap, the Jio feature phone is expected to be a game-changer by bringing segment-first features such as support for 4G VoLTE for voice calls, Wi-Fi, USB tethering and more. The phone is expected to come in two variants – one powered by Spreadrum chipset and other based on the Qualcomm 205 platform. Both models are expected to offer 2.4-inch displays, 512MB RAM, 4GB expandable storage, and a VGA camera at the front. They’ll also support Jio’s apps such as JioCinema, JioMusic, etc.

We won’t have to wait long to know more about the upcoming feature phones. But the most important aspect would still be the pricing, with some analyst reports suggesting that they could be priced as low as Rs 500, reminding one of the the ‘Kar lo duniya mutthi mein’  campaign all over again.

With inputs from Mukesh Singh

One of the earliest members of the 91mobiles' editorial team, Nitansh is a walking encyclopaedia of product specs. Name a phone and he’ll tell you the specifics on screen resolution, processor and camera without blinking an eyelid. Ask him if he remembers the launch date of a noteworthy phone, and he'll tell you the dates when the device first leaked, its global unveil, its Indian launch, and when it got a significant update. He’s a lover of all things Android, and loves writing reviews and scouting for new apps. A Wordpress whiz, he’s always ready to help out a fellow writer. While he juggles between many things at 91mobiles, he always manages to find time to write. In his non-tech avatar, Nitansh is a philatelist, which is a fancy word for stamp-collector.
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