“Samsung Frame 2019 and Serif TV come with QLED panels to deliver a viewing experience with deeper contrasts, darker blacks, and 100 percent colour volume”
Samsung has announced the next generation of its ‘lifestyle TVs’, the Frame 2019 and Serif TV. Both the TVs will be showcased at the Consumer Electronics Show (CES) 2019 that is slated for January. Both Samsung Frame 2019 and Serif TV are high-end televisions designed to fit any home’s decor and offer QLED picture quality and smart TV functions.
The Samsung Frame 2019 has a Luminance Sensor that adjusts colours to fit the ambient brightness of the room in order to deliver the optimal settings to display artwork. The new model has QLED picture quality, meaning deeper contrasts, darker blacks, and 100 percent colour volume. It will also have the Bixby digital assistant to control streaming platforms using voice commands.
Samsung’s Art Store of Frame TVs will be available on the new model too. This store provides buyers access to art from several museums across the world, with new entrants being the Uffizi Galleries in Italy, the Van Gogh Museum in The Netherlands, and Te Papa in New Zealand. The Art Store is available for free to new users for the first month and costs $4.99 per month after that; buyers can purchase art to display on the Frame 2019 a la carte as well.
The Serif TV used to be limited to retail outlets but will finally become available for consumers from the 2019 model. Samsung says the new Serif TV has been designed as an aesthetic-focussed TV in collaboration with Paris-based designers Ronan & Erwan Bouroullec. It will come with QLED display technology too and has an Ambient Mode to provide information such as news headlines and weather updates. Samsung has also improved the ability to display imagery and blend into any living space when the TV is turned off with the new Serif TV.
Making the announcement, Jongsuk Choo, Executive Vice President of Visual Display Business, Samsung Electronics, said, “The traditional TV was only focused on technical features, such as picture quality and performance, but now TVs are also a lifestyle platform that blends in consumers’ daily life. This year’s models of The Frame and SERIF TV are enhanced lifestyle TVs that deliver a TV experience like nothing before.”