“Samsung is allegedly considering a major reorganisation of its budget and mid-range smartphone lineups”
From past several years, Samsung has been selling budget and mid-range smartphones under its Galaxy J and Galaxy A series. Now, according to a report by Korean publication ET News, Samsung is planning on killing the Galaxy J series of smartphones. The brand is allegedly considering a major reorganisation of its budget and mid-range smartphone lineups, suggests the source.
According to the report, Samsung will kill the Galaxy J series devices on November 17th, and expand the Galaxy A lineup. The Galaxy J series is allegedly being merged into the Galaxy A series. The company is planning to change its strategies for the mid-to-low-end smartphones. While the J series focuses on entry-level handsets with low performance and budget pricing, the Galaxy A series offers mid-range handsets.
As per the source, Samsung will be expanding it’s A series lineup by merging the Galaxy J series into it. In addition, the company will be introducing a new Galaxy M series lineup, which will replace the Galaxy On series. The Galaxy M series will focus on delivering low-cost products. Notably, the news doesn’t come as a surprise as the brand’s mobile chief DJ Koh had already revealed earlier that the vendor has a new strategy for its mid-range handsets to strengthen its foothold against the Chinese manufacturers.
Furthermore, the report suggests that instead of adding features of flagship phones to the mid-range handsets, the company will be developing innovative features for them. This will help the company to increase its market share in the mid-range segment.