Samsung is reportedly planning to cancel the Galaxy J series; to introduce new M series smartphones

“Samsung is allegedly considering a major reorganisation of its budget and mid-range smartphone lineups”

From past several years, Samsung has been selling budget and mid-range smartphones under its Galaxy J and Galaxy A series. Now, according to a report by Korean publication ET News, Samsung is planning on killing the Galaxy J series of smartphones. The brand is allegedly considering a major reorganisation of its budget and mid-range smartphone lineups, suggests the source.

Vivo V11 Pro (the image is for representation purposes)
Samsung Galaxy J7 Duo (the image is for representation purposes)

According to the report, Samsung will kill the Galaxy J series devices on November 17th, and expand the Galaxy A lineup. The Galaxy J series is allegedly being merged into the Galaxy A series. The company is planning to change its strategies for the mid-to-low-end smartphones. While the J series focuses on entry-level handsets with low performance and budget pricing, the Galaxy A series offers mid-range handsets.

As per the source, Samsung will be expanding it’s A series lineup by merging the Galaxy J series into it. In addition, the company will be introducing a new Galaxy M series lineup, which will replace the Galaxy On series. The Galaxy M series will focus on delivering low-cost products. Notably, the news doesn’t come as a surprise as the brand’s mobile chief DJ Koh had already revealed earlier that the vendor has a new strategy for its mid-range handsets to strengthen its foothold against the Chinese manufacturers.

Furthermore, the report suggests that instead of adding features of flagship phones to the mid-range handsets, the company will be developing innovative features for them. This will help the company to increase its market share in the mid-range segment.

Akshay aka Techakko has been working with 91mobiles since 2012. Passionate about gadgets, he has a special interest in smartphones and games. The constant stream of news stories he writes is testament to his prowess as a human web crawler. A graduate in Computer Science, he dabbles as a game developer and competes in various gaming tournaments in his spare time. When he wants to take a break from the screen, he enjoys long rides on his Yamaha FZ-S.
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