“Samsung says it now accounts for 25 percent of the online segment of the Indian smartphone market, which is valued around $4.5 billion”
Samsung is having a very productive year so far in the Indian market. The company kicked off 2019 with its new budget lineup Galaxy M series, followed by the flagship Galaxy S series and mid-range Galaxy A series launch in the country. If one is keeping count, Samsung has already launched almost a dozen smartphones. The move seems to be paying off for the chaebol as Asim Warsi, Senior Vice President – Samsung India Electronics Ltd, told 91mobiles in a conversation.
Starting with the Galaxy M series, the online exclusive lineup is hitting the right notes with the consumers in the affordable segment. Samsung has sold over 2 million units of the Galaxy M smartphone range, which includes the Galaxy M10, Galaxy M20, and Galaxy M30. Of course, the company is gearing up to launch the Galaxy M40 smartphone in India on June 11th; this will be the brand’s first smartphone featuring a punch hole display in the M series.
Warsi further revealed that Samsung online business has grown twofold compared to last year. The company accounts for 25 percent of online business (B2C) in the total market size of roughly $4.5 billion. This will bridge the gap between the South Korean giant and its arch rival Xiaomi, which leads the online segment.
Previously, Samsung revealed its Galaxy S10 series was the top seller in the premium smartphone segment, which is defined as models priced Rs 30,000 and above. Its Galaxy A range has also done quite well in the country – it hit sales of 2 million units within 40 days of launch, clocking in revenue of $500 million. Less than a month later, the brand revealed the Galaxy A sales have crossed 5 million units in a span of 70 days, with revenues of $1 billion.
Via Deepak Dhingra