“The Shinco 65-inch 4K Smart TV is an Android TV with Quantum Luminit DLED display and voice recognition

I remember the last time I was in the market for a TV and a 55-inch LED TV was retailing for a whopping Rs 70,000 to Rs 80,000. The Indian TV industry has come a long way since, more so in the last one year as brands like Xiaomi, Thomson and the likes have completely disrupted the market. Today, you can get a smart TV with the whole shebang of features for as low as under Rs 15,000. Shinco, a rather new brand established in 2018, is attempting to pull a Xiaomi in the country’s TV market and has recently launched its top-of-the-line 65-inch 4K Smart TV in the country. Can it take on the likes of Xiaomi and Thomson in the TV category? While it’s too early to predict that, for now, let’s take a quick look at what the television brings to the table (or in this case, your room).

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The Shinco 65-inch Smart TV is not as sleek looking as other contenders, including the Mi TV 4 series. While the TV boasts an edge-to-edge display, it has a sizeable chin. Further, the entire unit has been crafted from plastic, which does feel tacky if you get up close and personal with it. Regardless, it does look attractive wherever you put it. In my short stint with the television, I couldn’t get the TV to mount on the wall (wall mounts are provided in the box, though), but had it standing on the plastic feet included in the box. While the feet are easy enough to attach, they are not great in supporting the weight (~4.8kg) of the massive TV as it wobbles quite a bit even with a slight nudge. This means, the TV is better mounted on the wall to avoid any accidental fall.

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Let’s take a look at the core spec sheet of the TV, the Shinco 65-inch 4K Smart TV ships with a Quantum Luminit display with 4K Ultra HD resolution and native support for HDR10. This means users can enjoy compatible videos on Netflix, Amazon Prime, and YouTube with crisp resolution and better contrast. All of these apps are pre-installed in the TV unit, which is impressive. The viewing angles are also pretty good as there was a little or no colour shift even when looking at it from 180 degrees.

The performance of the unit is driven by a quad-core processor backed by 1-gig of RAM and 8GB of storage. The processor does feel underpowered and during my short time with the TV, I often came across lag, app freezes and UI failures. In terms of connectivity, the flagship Shinco TV offers Bluetooth, Wi-Fi, 3 x HDMI, 2 x USB, and Ethernet among others. Remember the sizeable chin I mentioned before? That’s not for no reason as it integratess 20Watts Sound Bar powered by Boosted Tweeters.

Setting up the Shinco 65-inch 4K Smart TV is a breeze with the bundled remote as the latter comes with the regular controls on one side and a full QWERTY Keyboard on the other. The QWERTY keyboard made it very easy to enter passwords for Wi-Fi and video streaming platforms. The regular side of the remote has all possible keys including numbers, power, back, menu, mute, volume etc. The remote also offers dedicated YouTube and Netflix buttons, which is a nice touch. Another useful button on the remote is for capturing a screenshot, which let users capture a frame from their favourite movies or shows.

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The largest TV in Shinco’s portfolio runs the Android 7.0 Nougat with a custom interface garnished on top of it. As is the case with new-generation smart TVs, the interface is pretty simple and straightforward. You get a list of inputs for the TV and top trending videos on top of the interface with categories like apps, sports, movies and music, in the form of a scrollable list. The whole interface can be easily navigated using the arrow keys on the bundled remote and doesn’t have much of a learning curve. Pressing the left button to the extreme left side will bring up the settings interface.

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Shinco has tied up with various video providers in the country to bring a whole gamut of multimedia content to its users. The list includes Alt Balaji, EROS Now, Sony Liv and ZEE5 apart from the ones mentioned above. And Shinco has been thoughtful enough to pre-install all of these apps to the TV for the convenience of users. Not only this, the device comes with Sensy Smart TV integration, which lets you connect the TV to the set-top box using USB port and control both the TV and set-top box with the same remote. The integration also facilitates searching content across online as well as the set-top box using TV’s universal search option. Lest I forget, there’s also ‘Voice Recognition’ feature in the TV, which allows users to interact with the TV using voice commands. However, the feature requires the Sensy app to be installed on the user’s smartphone, which is not as convenient as Xiaomi’s Mi Remote.

The Shinco 65-inch 4K Smart TV is currently retailing for Rs 49,990 as part of the introductory offer and will retail for Rs 59,990 later. While the pricing is extremely lucrative given the ginormous size of the display and all the features it offers, it doesn’t fare that well against Xiaomi offerings. The newly launched Xiaomi Mi LED TV 4X Pro (review) for instance, carries a price tag of Rs 39,999, and while it comes with a smaller 55-inch 4K screen, it offers a much better interface, features and internals.