BlackBerry licenses its brand name to Chinese company TCL for Android smartphones

“TCL will be designing, manufacturing, selling, and providing customer support for upcoming BlackBerry-branded devices”

Earlier in September, BlackBerry had announced that it would stop designing smartphones going forward. The struggling Canadian smartphone maker said that it will rely on third-party vendors to make its devices, while providing the software for the same. Now the company has announced that China’s TCL Communication Technology Holdings Ltd will make and sell BlackBerry-branded phones across the globe.

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It is BlackBerry’s first licensing deal since its transition to a software company. The phones produced by TCL, which also manufactures Alcatel-branded phones, will be coupled with BlackBerry’s software and server suite. The partnership is anything but surprising, since TCL and BlackBerry have already collaborated earlier on two devices – the DTEK50 (review) and DTEK60 (first impressions) .

As part of the deal, TCL will do all the work including design, manufacturing, selling, and providing customer support for upcoming BlackBerry-branded mobile devices. BlackBerry, on the other hand, will be controlling and developing security and software solutions for these devices.

TCL will be making and selling BlackBerry-branded smartphones in all regions except India, Sri Lanka, Nepal, Bangladesh and Indonesia, which are some of BlackBerry’s largest handset markets. BlackBerry’s CEO John Chen said that he’s working on a deal with an Indian company to bring BlackBerry-branded phones to the country, although we don’t have any concrete info on this yet.

Via

Akshay aka Techakko has been working with 91mobiles since 2012. Passionate about gadgets, he has a special interest in smartphones and games. The constant stream of news stories he writes is testament to his prowess as a human web crawler. A graduate in Computer Science, he dabbles as a game developer and competes in various gaming tournaments in his spare time. When he wants to take a break from the screen, he enjoys long rides on his Yamaha FZ-S.
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