“Tecno Spark sub-brand will target the Rs 5,000 to Rs 8,000 price segment in India”
Tecno, a sub-brand of Hong Kong-based Transsion Holdings group, recently launched the Phantom 9 (first impressions) smartphone with triple rear cameras and an in-display fingerprint sensor in India. Now, Arijeet Talapatra, CEO, Transsion India told news agency IANS that Tecno Mobiles is set to launch a new budget-oriented sub-brand ‘Spark’ in India soon. The new brand will target the Rs 5,000 to Rs 8,000 price segment. Currently, the Phantom series handles Rs 12,000 to Rs 15,000 space, while the Camon series takes care of the Rs 8,000 to Rs 10,000 price bracket.
Furthermore, talking about the online market, Talapatra said, “This is the first time we are going online. Tecno is an offline brand, but the online segment is growing, and more and more consumers are going online. The online segment contributes almost 40-42 percent of the market.” When asked whether if the company intends to compete against Xiaomi with the newly launched Phantom 9, the executive said that it wouldn’t fight against the market share of any brand but will focus on gaining online smartphone market share. “We will create a sweet hotspot for the company in the online space and grow from there“, the executive noted.
Tecno already invested in a couple of manufacturing units in the country and said that it would soon invest in R&D centres in the country. “Earlier, we had Semi-Knocked Down (SKD) capabilities; now we have Complete Knock Down (CKD) capabilities. We have our own SMT lines. We would soon invest in R&D centres in the country,” added Telapatra.