Interestingly, India has been the biggest drivers of TikTok installs, with over 611 million lifetime downloads. China came in second place with around 196.6 million installs or 9.7 percent of total downloads for its version of the app, dubbed as Douyin. This doesn’t include third-party Android store installs in the country. Furthermore, the USA is the third-biggest country with 165 million installs. Google Play Store has accounted for 1.5 billion installs or 75.5 percent of the total, while Apple’s App Store generated 495.2 million downloads or 24.5 percent.
Lifetime user spending on TikTok has surged to $456.7 million, almost 2.5 times the $175 million the app had generated when it reached 1.5 billion downloads. China accounted for $331 million in revenue, the US audience spent $86.5 million, while Great Britain ranked the third position, with $9 million in revenue. The App Store accounted for most of the revenue, with a total of $435.3 million, while Google Play generated $21.4 million in revenue. This goes on to suggest that the app has hit new levels of user engagement and popularity, especially during a pandemic.