“From concept smartphones to flagships, here are top launches from IFA 2018”

IFA 2018 ended up being a launchpad for companies like Motorola, Lenovo, ASUS and several others. We also witnessed a host of innovative devices like the Nubia alpha smartphone and the AI Cube speaker from Huawei. ASUS showed off its new touchpad that doubles up as a num pad and a gateway to other features. In this segment, let us take a closer look at all the major smartphones that were announced at IFA 2018.

Motorola One and One Power

The Lenovo-backed Motorola surprised us with two new offerings, the Motorola One and the One Power. Both the new devices come with dual rear cameras and a display notch. The Motorola One comes equipped with a 5.9-inch HD+ display and is powered by the Qualcomm Snapdragon 625. Despite the underwhelming display, the Motorola One still seems like a pretty comprehensive package, at least on paper.

The Motorola One Power features a larger 6.2-inch FHD+ display and under the hood lies a Qualcomm Snapdragon 636. In all likelihood, the Motorola One Power might end up as a direct competition to the Xiaomi Redmi Note 5 Pro. Other highlights of the Motorola One Power include a mammoth 5,000mAh battery.

Related read: Motorola One and One Power first impressions

LG G7 One

LG G7 One first impressions - 91mobiles FB feat

LG has finally decided to board the Android One bandwagon. The LG G7 One features a 6.1-inch QHD+ Super Bright Display and a 19:5:9 screen ratio. Adding to the novelties, the QHD+ display also supports HDR10. LG has also worked on the audio front and thus the G7 One comes equipped with a Boombox Speaker setup and a 32-bit HiFi Quad DAC. The innards of the device include a Qualcomm Snapdragon 835 SoC paired with 4GB of RAM. All of this is powered by the Android One, the stock UI that should set you free from annoying bloatware and offer timely platform updates.

Related read: LG G7 One first impressions

BlackBerry Key 2 LE

BlackBerry KEY2 LE Slate

BlackBerry took another swipe at the physical QWERTY keyboard with a (relatively) affordable offering. The Key 2 LE comes with a typical BlackBerry touch + physical QWERTY combo. The touchscreen is a 4.5-inch IPS LCD panel with a 3:2 aspect ratio and a pixel density of 434ppi. The BlackBerry Key 2 LE is powered by an octa-core Qualcomm Snapdragon 636 paired with 4GB of RAM. On the imaging front, BlackBerry’s Key 2 LE offers a dual rear camera (13MP+5MP) setup at the rear and an 8MP selfie camera with LED flash.

Related read: BlackBerry KEY2 LE first impressions

ZTE Axon 9 Pro

ZTE Axon 9 Pro first impressions - 91mobiles 21

This ZTE flagship comes powered by a Snapdragon 845 SoC mated to 6GB RAM. ZTE Axon 9 Pro sports a 6.21-inch FHD+ AMOLED display with an aspect ratio of 18:7:9 and 2.5D curved glass. The cameras on the ZTE Axon 9 Pro include a dual rear camera setup with a 12-megapixel sensor and a wide angle 20-megapixel sensor. The front-facing camera comes in the form of a 20-megapixel sensor. All of this is backed by a generous 4,000mAh battery and thankfully the device supports Quick Charge 4+.

Related read: ZTE Axon 9 Pro first impressions

Sony Xperia XZ3


Sony has been trying hard to make a dent in the premium smartphone market. Its latest is the Xperia XZ3, a premium smartphone that comes powered by Qualcomm Snapdragon 845 paired with 4GB of RAM. The highlight is the 6-inch display that offers up to 4K resolution. The phone will run the latest Android Pie out of the box. Cameras on the Sony Xperia XZ3 include a single rear camera that utilises a 19-megapixel sensor. Other novelties of the device include wireless charging, IP68 and the usual Sony quirks including a glossy back.

Related read: Sony Xperia XZ3 first impressions

Nubia Alpha concept


Nubia showcased a mind-boggling concept in the form of the Alpha. It’s a smartphone that doubles up as a smartwatch, all thanks to the flexible OLED. The Nubia Alpha is visualised along with a lens and the icons are vertically arranged. All in all, the Nubia Alpha is a piece of the future and we hope that it hits the shelves as soon as possible.

HTC U12 Life

HTC U12 Life first impressions - 91mobiles 07

HTC is another smartphone manufacturer that is trying hard to remain relevant. With the U12 Life, the Taiwanese company has brought back the headphone jack. The device comes equipped with a 6-inch FHD+ display set at an aspect ratio of 18:9 and a contrast ratio of 1500:1. Moving on, the device is powered by Snapdragon 636 and is backed by a 3,600mAh battery. For photography, the HTC U12 Life offers a 16-megapixel f/2.0 camera at the back, accompanied by a 5MP shooter. A 13-megapixel sensor at front handles selfie duties.

Related read: HTC U12 Life first impressions

So this is our list of the top smartphones that managed to grab the spotlight at IFA this year. Did any of these manage to catch your attention? Let us know in the comment box below.