Twitter to give grey ‘Official’ label to some verified accounts to separate them from paid blue ticks

Selected Twitter handles of governments, companies, publishers and some public figures will get a second 'Official' checkmark on top of the regular blue tick.

Highlights
  • Twitter recently announced that it will blue tick its users who pay $7.99 subscription fee for Twitter Blue.
  • This decision has led to a widespread debate on the platform lately, as anyone paying the amount can now get the coveted blue tick.
  • Twitter has now addressed the ‘flaw’ by adding a separate ‘Official’ grey checkmark for eligible accounts.

Following new Twitter owner Elon Musk’s move to give the blue verification tick to anyone who pays for Twitter Blue, doubts have been raised about how to distinguish between a legitimate account of a public figure and any random account who just paid the $7.99 subscription fee. Twitter appears to finally have addressed the issue, as the platform has now revealed that in addition to the paid blue check, select accounts will also get a new ‘Official’ grey-coloured checkmark on their profiles, thereby separating them as notable.

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Select Twitter accounts to receive two checkmarks

Twitter’s Esther Crawford, who is taking charge of the company’s new Twitter Blue subscription, has confirmed via a tweet that the accounts eligible for the new ‘Official’ label will get a separate grey checkmark in addition to the regular blue tick. While this would solve a lot of the foreseen issues, the new label will only be offered to “government accounts, commercial companies, business partners, major media outlets, publishers, and some public figures,” at least for now. Crawford has also confirmed that not all previously verified accounts will get the new label.

How a user will be able to apply for the grey checkmark is unclear at the moment. However, the grey checkmark won’t be available for everyone, including those who are willing to pay for the same.

Furthermore, Crawford has confirmed that the Twitter Blue checkmark won’t require any sort of ID verification. The company will also continue to “experiment with ways to differentiate between account types.”

Lastly, Crawford has shown a mock-up of the planned ‘Official’ grey checkmark, using the main Twitter account. The checkmark will be located beneath the account name and the account handle.