Vaio laptops set to re-launch in India soon, Flipkart teaser reveals

Vaio laptops are set to make a comeback in India soon and will be sold on Flipkart.

Highlights
  • Vaio laptops are set to make a comeback in India
  • The laptops will be sold on Flipkart
  • Vaio laptops will likely launch in January 2021

Vaio laptops are set to make a comeback in India soon, according to a Flipkart teaser. The Japanese laptop brand known for making dependable laptops has been out of the games for years now. Sony had sold the Vaio PC business back in 2014 and it is now reported that the brand will be making a comeback in India after a deal with Hong Kong-based Nexstgo. The Flipkart teaser does not reveal a launch date yet but teases the imminent launch of lightweight Vaio laptops in the country.

As per recent reports, a license agreement has been signed between Nexstgo Company Limited and Vaio for manufacturing, sales, marketing, and servicing of Vaio laptops in several markets, including Hong Kong, Malaysia, Singapore, Taiwan, Macau, Middle East, and now India.

Earlier this month, Vaio announced that it is “set to bring an incomparable yet seamless computing experience to the Indian market,” according to a Zee Business report. While details about the upcoming Vaio laptops in Inda are limited, Seema Bhatnagar, Regional Business Director (South Asia), RSD, Nexstgo Company Limited, said, “In January, the brand will officially unveil her first AMD model together with another model specially designed for the modern office and start selling from one of the leading e-commerce portal – Flipkart, then to further extend to other major retail channels.”

With Flipkart now teasing the launch of Vaio laptops in India, we won’t have to wait for long to know what the brand has in store for us. Vaio will be looking to take on existing players in the PC segment, including HP, Dell, Acer, and more recently Xiaomi, among others. It also remains to be seen if Vaio will be targeting various price segments in India or will be launching premium laptops only.