“Vivo has taken the second spot in the Indian smartphone market for the first time”
Vivo has created history by reaching the second spot in the Indian smartphone market. The company has surpassed Samsung by a considerable margin in the fourth quarter of 2019. Putting it in numbers, Vivo has acquired 21 percent of the market share to achieve this feat. The crown for the number one spot is still worn by Xiaomi with 27 percent market share, a report by Counterpoint Research says. The year-over-year growth of the company has also been pretty astonishing. Vivo has grown by 76 percent in the year 2019 and 134 percent in Q4 2019.
Tarun Pathak, Associate Director – Counterpoint, said, “By successfully pivoting to online and aggressively positioning the S series in the offline segment with new features, it managed to make a dent in the Rs 15,000 Rs 20,000 segment.” The growth comes as a result of the company’s budget-range smartphones that have clearly performed well during the given time.
Furthermore, Vivo’s offline presence has definitely helped the case, too. Just to recall, Vivo has over 70,000 retail outlets across India. Vivo’s Director of Brand Strategy, Nipun Marya, says that the company’s goal is not only to keep launching new devices but also to provide the customers with better after-sales services, which has been and will remain to be the key motto of the company. “My aim is to give world-class after-sales service to my consumers. I also thank them for maintaining their trust in the brand,” says Marya.
The company’s recent success is reassuring and adding to it the fact that its sub-brand IQOO is making its debut in the country in February, we can expect that Vivo, as well as IQOO, will pose a pretty decent competition to the other companies in the times to come.