- Vivo is enabling 20,000 retail partners to begin smartphone sales in India
- 30,000 in-store promoters will be available to guide customers with the purchase
Vivo is enabling 20,000 offline retail partners to begin smartphone sales with its very own ‘Vivo Smart Retail’ model starting today i.e May 4th. This is aimed at helping its retail partners get back into business after being completely shut down since March 25th. The government of India has eased restrictions during the current lockdown period, allowing e-commerce platforms to deliver non-essential products in Orange and Green zones and standalone retail stores to open across the country.
“We are launching the VSR model under which we will get leads from customers and test and scan those leads and once qualified, we will pass them to our retail partners. Our partners will then ensure that customers get the device without them going to shop,” said Nipun Marya, Director of Brand Strategy, Vivo India.
Under the program, around 20,000 Vivo retail partners will be open across the country, and will be able to deliver smartphones Additionally, 30,000 in-store promoters will available to guide customers with the purchase. Sales will be processed as per the MHA guidelines.
To generate leads for offline retailers, Vivo will be going live with its pan-India SMS service using which customers can express their interest to buy smartphones. The brand will also make use of its social media and own e-commerce website for the same. Vivo has left the delivery decision to its retail partners who can decide their own fulfilment strategy. “We can also help them with delivery as and when they require the help, At times, they are much closer to customers through their shops, so it will be easier for them to do it,” Marya said.
Vivo has also begun accepting orders on its e-commerce website in India and will deliver smartphones in Orange and Green zones. We also noticed that the brand is delivering in some areas under Red zone as well. Deliveries are likely to take time due to COVID-19 restrictions.