Vu launches new range of 4K smart TVs in India, prices start at Rs 30,999

“The new Vu 4K TV line-up ranges from 43-inch to 65-inch in display size, with the models supporting HDR10, 4K upscaling, and access to Google ecosystem”

TV brand Vu has added new products to its lineup, with screen sizes ranging from 43-inch to 65-inch. These new Android-powered TVs sport 4K display, support HDR10 and 4K upscaling, and run Android 8.0 out of the box. The TVs features include Dolby Vision, Dolby Audio, and also offer complete access to the Google ecosystem.


The new Vu TV line-up come with Play store, Google Games, Google Movies and certified apps like YouTube, Hotstar, SonyLIV, Eros Now, ZEE5, and Hungama. The Vu ActiveVoice remote offers direct access to smart devices and digital content through easy voice search. It also includes dedicated buttons for YouTube, Google Play Store, and one for triggering the Google Assistant.

The OD22 slim design minimises visual distractions, and the new TV connects with Wi-Fi, USB, HDMI, AV, and other external devices. Thanks to the 4K upscaling as well as MPEG noise reduction and Gamma correction, the smart TV adapts standard and HD broadcasts with up to 1080i and 1080p in ultra HD 4K format (3,840p or higher) with rich details. The TVs said to make use of the titanium grey material. 

Devita Saraf, Chairman and CEO, Vu TV, said, “Vu is on a mission to completely revolutionise the video viewing experience by orchestrating the perfect confluence of innovation and technology. The Premium Android 4K TV range is in line with the same vision, extending to our customers a host of ultramodern features that are also easy on the pocket. We are confident that Vu’s Premium Android TVs, much like its predecessors, will emerge as a chart-topper in the market.

Vu 4K Smart TV launch India Flipkart

As for the prices, the base 43-inch Vu 4K Android TV costs Rs 43,000, the 50-inch model costs Rs 51,000, the 55-inch model is priced at Rs 59,000, and the high-end 65-inch costs Rs 1,10,000. However, the TVs are discounted in an ongoing sale on Flipkart, where the 43-inch 4K Android TV is priced at Rs 30,999; the 50-inch model is available at Rs 36,999, the 55-inch model at Rs 41,999, and the 65-inch model at Rs 64,999.