“Huawei’s global smartphone shipments grew by 8 percent annually from 54.2 million during Q2 2018 to 58.7 million in Q2 2019”
According to the latest research from Strategy Analytics, the global smartphone shipments fell 3 percent and reached 341 million units in the Q2 2019. As expected, Samsung retained the top position with a 22 percent global smartphone market share and shipped 76.3 million units, which is a 7 percent jump annually from 71.5 million units from Q2 2018. However, Samsung’s profit margin declined due to fierce price competition. Huawei, despite the trade ban from the US government, maintained the second spot with a 17 percent share, while Apple held 11 percent share and settled for third place.
Huawei’s global smartphone shipments grew by 8 percent annually from 54.2 million during Q2 2018 to 58.7 million in Q2 2019. The Chinese brand captured a 17 percent global smartphone market share in Q2 2019, up from 15 percent the same time last year. The company witnessed strong growth in China during the quarter, making up for the uncertainty in major regions like North America and Western Europe. Apple shipped 38 million units and managed to capture 11 percent market share in Q2 2019. This is a 12 percent decline from a year ago. This made Apple the worst performer among the world’s big-five smartphone players.
Xiaomi retained its fourth place, capturing 9 percent global smartphone market share in Q2 2019. However, the company is on the same level as a year ago. The brand maintained a strong lead in India but seems to be falling behind in China. OPPO stood fifth place with 9 percent market share globally in Q2 2019, as per the report. The company is expanding to Western Europe with new models like the Reno 5G, but it is failing to compete with Huawei in China.
Linda Sui, Director at Strategy Analytics, said, “Global smartphone shipments dipped 3 percent annually from 350.4 million units in Q2 2018 to 341.4 million in Q2 2019. The global smartphone market has declined again on an annual basis, but the fall is less severe than before, and this was the industry’s best performance for over a year. Global smartphone shipments are showing further signs of stabilising, due to relatively enhanced demand in major markets like China. The outlook for the second half of this year is improving.”