Xiaomi continues to be India’s No 1 smartphone manufacturer in Q1 2018: Counterpoint

“In the first quarter of this year, Xiaomi has grabbed a record 31 percent market share in India”

Earlier in January, a report by Counterpoint suggested that Xiaomi dethroned Samsung as India’s number one smartphone manufacturer in Q4 2017. Now the research firm has released its latest report regarding the state of India’s smartphone market for the first quarter of this year. The report claims that Xiaomi continued to lead the country’s smartphone category, thanks to the popularity of the recently-launched Redmi Note 5 (review) and Redmi Note 5 Pro (review).


According to the report, Xiaomi maintained its lead in Q1 2018 with a record 31.1 percent market share. Samsung followed the Chinese giant at the second spot with 26.2 percent share. The Korean tech giant’s Galaxy J7 NXT and Galaxy J2 (2017) contributed most to its market share during the period.

Counterpoint Indian Smartphone Market Q1 2018

As for the other brands, Vivo took the third place with 5.8 percent market share, followed by OPPO at the fourth spot with 5.6 percent. Huawei’s sub-brand Honor entered the top five smartphone manufacturers list for the first time in India with 3.5 percent share, thanks to the strong performance of the budget-oriented Honor 9 Lite and Honor 7X across online channels. The report indicates that the race for the fifth position in the country is quite close between Lava, Micromax, Honor, Nokia, and Lenovo (+Moto). Counterpoint also mentions that Honor, Xiaomi, and OnePlus were the fastest-growing smartphone brands in Q1 2018.

The report suggests that the performance of the Chinese manufacturers remained strong in the first quarter of the year, accounting for 57 percent of the total smartphone market. This is the highest-ever contribution by Chinese players in the country till date. The source also claims that this is the first time the top five smartphone companies accounted for over 70 percent market share in a single quarter.

“Xiaomi and Samsung alone captured 58% of the total smartphone market. Xiaomi’s performance is driven by rising product-pull in the offline market, building upon its strong presence in the online channel where it captured a record 57% share. Xiaomi’s Redmi Note 5 and 5 Pro were the most popular models for the Chinese brand, whereas Samsung Galaxy J7 NXT and J2 (2017) drove volumes for the Korean vendor”, added the report.

Counterpoint Indian feature phone market Q1 2018

The latest Counterpoint report also suggests that the Indian feature phone market doubled while the smartphone segment remained flat year-on-year in the Q1 2018. Reliance Jio took the first spot with a massive 35.8 percent market share, followed by Samsung at 9.8 percent. Itel, Nokia, and Lava took the other spots with a market share of 9.4 percent, 7.3 percent, and 5.6 percent respectively. Furthermore, the source says that the China-based Transsion Group has become the fifth-largest company with four percent market share – both feature phone and smartphone segments combined – in Q1 2018. The company has three separate mobile brands in the country – Tecno, Itel, and Infinix.

Apart from Counterpoint, another market research company Canalys has also released its report for India’s smartphone market in the Q1. As per its report as well, Xiaomi continues to lead the segment in India with 31 percent share, followed by Samsung at the second spot. It would be interesting to see how the market plays out for the next few months, and whether Xiaomi would be able to maintain its dominance. 

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