YouTube showing 5 unskippable ads before a video instead of 2: Free users complain on Twitter

There is no clarity yet whether this will become a permanent feature or not.

  • YouTube is testing five unskippable ads before videos with several free users
  • Multiple users took to Twitter to express their disappointment
  • YouTube responds to Tweets, mentions ‘bumper ads’

Google-owned video platform YouTube is reportedly testing five unskippable ads instead of two before videos for users who don’t have YouTube Premium, as part of a pilot project. According to several reports on Twitter and Reddit, free YouTube users are pointing out that they are seeing five unskippable ads instead of two before a video begins playing on the Google-owned platform. However, whether this will become a permanent feature for all free users or not, is not clear as of now.

As people took to social media to express their dissatisfaction, YouTube responded via its official Twitter handle, saying that this may happen with a certain type of ad. “hmm… this may happen with a certain type of ad format called bumper ads, since they are only up to 6 seconds long. If you’d like, you can send feedback directly from YouTube via the send feedback tool,” YouTube said. This means that ads that you can see up to five ads, if they are “bumper ads” that are only 6 seconds in length.

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Currently, only a few free YouTube users are seeing the five ads before a video, meaning that the company could only be testing the new structure with select users. 

YouTube Premium plans

Now, if this has got you thinking of finally subscribing for YouTube Premium, the subscription for ad-free YouTube costs Rs 129 per month for individuals, Rs 189 per month for a family of up to six members. You can add up to five family members or friends apart from yourself in the Rs 189 per month YouTube Premium family subscription.

YouTube has one of the highest amount of ads on any platform out there. It was not very long ago when YouTube did not have as many ads – maybe a couple of ads in a 10 minute or longer video. However, over the past couple of years, the platform has become almost “unbearable,” as users call it, in terms of the amount of ads it shows before on in-between videos for non-Premium users.