Amazon India has launched a dedicated AI Store on its platform, grouping together AI-powered consumer electronics across categories. The move follows a 60 percent year-on-year rise in searches for AI-enabled devices on Amazon.in, indicating that AI is becoming a more direct factor in purchase decisions.
The store brings together products across laptops, smartphones, televisions, appliances, tablets, and wearables. Instead of focusing on specs, the page highlights what AI features actually do in day-to-day use, aiming to simplify discovery. Amazon says nearly two-thirds of AI device searches come from tier 2 and tier 3 cities.
Growth by category:
- Laptops and tablets: over 80 percent YoY
- Televisions: nearly 40 percent YoY
- Wearables: double-digit growth
This suggests demand is broadening across segments, with computing devices leading.
What the AI Store includes
The AI Store is curated around devices where AI has a visible role. It includes products across price segments from multiple brands.
- Smartphones: Samsung Galaxy S26 Ultra, OnePlus Nord 6, iQOO 15
- Laptops: HP OmniBook Ultra, ASUS Vivobook 14, Lenovo Yoga Slim 7
- Televisions: Samsung QLED Vision AI 4K, LG AI Series 4K, TCL QD-Mini LED
- Tablets: Apple iPad 11 (A16), Lenovo Yoga Tab Plus, Xiaomi Pad 8
- Wearables: Ray-Ban Meta smart glasses, Samsung Galaxy Watch8 Classic, Apple Watch Series 11
- Appliances: AI-enabled models from LG, Samsung, Panasonic, Bosch, Haier, and Godrej
Examples include laptops with NPUs for performance and battery optimisation, smartphones with on-device AI processing, TVs with real-time upscaling, and wearables that turn health data into actionable insights.
Amazon has already been integrating AI into its shopping experience through features like Rufus (its assistant), Lens visual search, and AI-generated review summaries. The AI Store extends that to product discovery As more devices carry AI branding, it is harder to assess what matters. A curated section with simpler explanations can help buyers narrow options faster.
