Foraying into wearables and accessories seems to be a logical move for Nothing, as many existing brands have already done in the past — and successfully too, I might add. And the route Nothing has chosen for this foray comes in the form of a new sub-brand called CMF, which basically stands for colour, material, and finish. In its very first launch, CMF is introducing the Watch Pro, the Buds Pro, and the Power 65W GaN… descriptive monikers that represent their respective product segments.
Check out the video below, where we have an exclusive chat with Akis Evangelidis, co-founder of Nothing, to learn more about CMF, the key USPs of the new products, and the plans for the future.
