Dell enjoys high brand loyalty from its customers: The Laptop Buyer Insights Survey 2025
The Indian PC market saw year-over-year growth of 3.8 percent in 2024 in which players such as Dell, HP, Lenovo, and others shipped 14.4 million units. With such growth, the laptop market is extremely dynamic, with brands offering compelling options at all price points. Whether you want a thin and light laptop for work or a gaming powerhouse, the market has it all. To understand this industry in depth, we surveyed over 3,000 respondents to learn their laptop brand preference, their purchase journeys, and how they evaluate before purchasing a laptop. In the final survey report, we found that Dell has high brand loyalty and preference among laptop brands in India. Here’s the analysis for you to check out.
Table of Contents
Dell holds the second-highest ownership share
- As per the survey report, HP accounts for the highest laptop ownership share at 23.3 percent, followed by Dell at 17.9 percent.
- Despite a decrease in market share from last year’s laptop survey report, Dell continues to cater to a large user base.
- Trailing behind HP and Dell are ASUS and Lenovo with a share of 16.7 percent and 15.4 percent respectively.
Dell is one of the most preferred laptop brands
- Dell is the fourth most preferred laptop brand among the survey participants, meaning people are more likely to buy a machine from Dell than even Apple, which could be due to the brand’s reliable hardware and after-sales service.
- Although HP takes the overall lead in this department, Apple sits below Dell in terms of brand preference with a share of 11.7 percent.
Dell is among the top two brands for high brand loyalty
- With a percentage share of 65.5 percent, Dell has the second-highest brand loyalty for its laptops.
- It appears that existing Dell users are satisfied with their purchase and have a high brand loyalty to the point that they’re willing to stick with the brand for their next laptop.
- Ranking right above Dell is Apple, with a preference rate of 68.2 percent among the survey participants.
HP and Lenovo users are highly likely to switch to Dell laptops
- Upon analysing the survey report, it can be seen that 17 percent of HP laptop owners are willing to shift to Dell for their next laptop purchase.
- Then, there are 11.6 percent of Lenovo laptop users among the survey respondents who could jump ship to Dell when they buy a new laptop.
- 7.3 percent of Apple MacBook owners are also willing to shift to Dell.
