[Exclusive] Samsung Galaxy S23+, Galaxy S23 Ultra promotional material show off their designs, colours

Highlights
  • Leaked Samsung Galaxy S23 series promotional material reveals the signature colour of each Samsung Galaxy S23 family member in full glory. 
  • Samsung Galaxy S23+’s signature colour is pink, while the Galaxy S23 Ultra’s signature shade is green.
  • These colours are the ones that Samsung will highlight the most in all promotional and marketing materials.

Update (August 2025): The Samsung Galaxy S23+ and Galaxy S23 Ultra launched in February 2023 along with the standard Galaxy S23. The renders shown in the promotional marketing materials below accurately depict the final retail versions of the smartphones, including the designs, colours, and camera layout. You can read our Galaxy S23+ and Galaxy S23 Ultra reviews for a comprehensive overview of the devices.

Original story follows…

The Samsung Galaxy S23 line of smartphones, as per rumours, is set to go official on February 1st, 2023. There has been a steady stream of leaks, and with the latest, we bring to you the design and colours of the senior members of the Galaxy S23 lineup – the Samsung Galaxy S23+ and the Samsung Galaxy S23 Ultra.

Although the leaked promotional material, received from an industry source, doesn’t reveal the vanilla Galaxy S23, it gives you a closer look at the Galaxy S23+ and Galaxy S23 Ultra design and colour in full glory. However, word is that the standard Galaxy S23 and the Plus variant would have an identical signature colour.

Samsung Galaxy S23 series design, colours

Samsung Galaxy S23+, Samsung S23 Ultra signature colorways

Samsung’s design approach this year appears to refine rather than reinvent. The Galaxy S23+ features clean, flat edges with individually embedded camera lenses at the back, creating a sleeker and more minimalist look compared to past models. The Galaxy S23 Ultra retains its boxier profile with slightly curved edges for a more premium hand feel, alongside the signature S Pen slot. The Ultra’s camera housing blends more seamlessly into the body, giving it a polished, cohesive finish.

Each year, Samsung refreshes the signature colour of the latest Galaxy S-series phones to keep things interesting. These colours are the ones highlighted most in promotional and marketing material. For 2023, the Galaxy S23+’s signature colour is a soft, elegant pink with a satin-like finish, while the Galaxy S23 Ultra’s signature colour is a rich, muted green that conveys a more professional aesthetic. These shades will likely headline Samsung’s advertising campaigns, though the company will also offer both models in additional colourways, catering to different tastes.

Previous rumours suggest the new models could feature a slight redesign, an overclocked version of Qualcomm’s Snapdragon 8 Gen 2 SoC, and an all-new 200MP primary camera capable of shooting smoother 8K video at 30fps, up from 24fps on the current generation.

With the official launch just around the corner, Samsung seems set to deliver a blend of subtle design refinement, bold new signature colours, and meaningful hardware upgrades. If the leaks prove accurate, the Galaxy S23 lineup could strengthen Samsung’s flagship position in 2023 while offering users more choice in both style and performance.