The Laptop Buyer Insights Survey 2025: a summary
PC and laptop brands shipped over 14.4 million units in 2024, which resulted in a year-over-year growth of 3.8 percent compared to the previous year, per an IDC report. With the ever-growing user demand, brands have started catering to various price segments, which offers something for everyone. To understand this industry in depth, we surveyed over 3,000 respondents to learn their laptop brand preferences, how they evaluate the laptops, and how they go about making a laptop purchase in our Laptop Buyer Insights Survey 2025. We’ve curated all data from the final survey report in this summary.
Table of Contents
Trends in laptop ownership
- When it comes to ownership share, HP is the highest gainer, followed by Dell. These two brands account for 23.3 percent and 17.9 percent of ownership share, respectively, among the survey takers.
- 16.7 percent of the respondents currently own an ASUS laptop while Lenovo laptops are owned by 15.4 percent of survey takers.
- The top five laptop brands collectively represent 80 percent of the ownership share.
- Over the past year, ASUS and Acer saw an increase in their ownership share among the respondents by 10.8 percent and 0.7 percent, respectively, helping them reach among the top five brands.
- On the other hand, Lenovo, HP, and Dell’s ownership took a slight hit over the same period, i.e. from February 2024 to February 2025.
- Preference for HP and ASUS laptops is the highest among the survey respondents at 22.1 percent each. This could possibly be because these brands were able to provide a satisfactory experience with the product or after sales service.
- Lenovo and Dell have a preference rate of 12.5 percent and 12.1 percent, respectively.
- Compared to the current ownership share of laptop brands among the respondents, Apple MacBooks could gain the highest number of new users. It could see an uprise of 7.5 percent.
- Dell and Lenovo could see users shifting to other laptop brands and may see a downfall of 5.8 percent and 2.9 percent, respectively, in users.
- It appears that Apple has been providing the most satisfactory experiences, hence, 68.2 percent of its users are likely to stick to MacBooks for their next laptop purchase.
- Right below Apple is Dell, with a customer retention rate of 65.5 percent, indicating good brand loyalty.
How major brands will lose when users upgrade next
Here’s a quick look at how the survey takers may shift to other brands when purchasing a laptop next time.
How people decide on a new laptop
- Around 64 percent of the survey takers currently have just one laptop in their household, while 23.3 percent of users own two laptops.
- Just 12 percent of users have two or more laptops in their homes.
- When asked about their laptop use case, 46.7 percent of survey takers said they use their laptop for professional work, which could be working on doc files, researching, and getting tasks done on specific software.
- Several respondents use their laptops for education purposes. The use cases may involve watching online lectures and completing assignments.
- Gaming and entertainment account for 14.2 percent and 6.7 percent of the laptop use cases, respectively.
- More than 50 percent of the respondents have used the laptop they own for four years or more.
- 27.9 percent of users stick to the same laptop for at least two years but not more than 4 years.
- Other respondents say that they end up changing laptops within two years.
- People aged between 18 to 24 years tend to upgrade their laptop within two years, which is the quickest among all the other age groups.
- When asked about their reason for upgrading to a new laptop, around 40 percent of the survey takers shared that they wished to own a better and improved machine.
- 34.2 percent of the users will upgrade because their current laptop no longer performs as it used to.
- When finalising a new laptop, 30.8 percent of users made their decision in less than one week, while 26.8 percent of users took one to two weeks to make their buying decision.
- Around 28 percent of respondents took more than four weeks to decide on a new laptop.
- When deciding to purchase a new laptop, it involves rigorous research to avail the best product possible per the user’s requirement. Therefore, 41 percent of the survey takers go through gadget websites such as 91mobiles and MySmartPrice to look up information on laptops.
- Collectively, a little over 40 percent of potential laptop buyers check out laptop reviews on YouTube and e-commerce platforms.
- The others resort to gaining information from offline stores and seek recommendations from friends and family.
- When asked about the number of text or video reviews the respondents seek before purchasing a new laptop, more than half of the survey size claimed that they go through more than three review pieces.
- 12.9 percent of users check out two to three reviews, while 18.8 percent of respondents claim that they read or watch at least one review before finalising on a new laptop.
- Respondents make numerous comparisons and assessments to determine the perfect laptop for their needs. Therefore, more than five laptops are compared by 35 percent of survey takers.
- 29.2 percent of survey takers compare four to five laptops, while 29.6 percent compare two to three laptops before picking one up.
Aspects that matter most while purchasing a new laptop
- Performance is, hands down, the most important factor of a new laptop, per 75 percent of the survey takers.
- After performance, 9.2 percent of people look at the laptop’s battery endurance, while 6.7 percent are interested to know about the laptop’s display quality.
- Storage, form factor and design are the least important aspects.
- In the performance department, more than half of the users seek the brand and model of the processor, while 14.6 percent of the respondents evaluate the graphics card, if any.
- Benchmark scores are also taken into consideration by a few of the survey respondents, along with SSD and storage capacity.
- Since the display of a laptop is crucial for getting tasks done, the screen technology being used by the laptop is highly considered by around 41 percent of the users before purchasing.
- Similarly, display size and refresh rate are given almost the same amount of importance.
- Upon being asked about the laptop processor brands they have heard of, eight in ten people among the survey respondents know about Intel, while AMD is known by 68.3 percent of the respondents.
- The newly unveiled Snapdragon X was acknowledged by 51.3 percent of the users, with Apple’s silicon being slightly more popular.
- Coming to laptop processor preference, almost half of the survey size wish to see an Intel processor on their next laptop.
- AMD could be considered by 18.3 percent of respondents, while Apple and Qualcomm laptop processors, such as M-series and Snapdragon X, also see some interest.
Interestingly, the processor’s brand doesn’t matter at all to 14.9 percent of the survey takers.
- When it comes to GPU preference, NVIDIA is the most favoured GPU brand with 57.9 percent of survey takers seeking it, followed by Intel GPUs.
- AMD GPUs are preferred by 15.8 percent of laptop owners.
- With the rise in usage of AI tools and applications, AI-powered productivity models such as Copilot are the most demanded new-age features on a laptop by over 40 percent of the survey takers.
- 13.1 percent and 12.7 percent of the respondents seek improved thermal management using AI and smart battery optimisation, respectively.
- Others have vouched for AI-powered gaming optimisations, real-time language translation during calls, AI noise cancellation, and AI-enhanced webcam features.
A good chunk of users don’t care about AI capabilities on a laptop.
How people prefer to purchase a new laptop
- From the survey report, it appears that the Rs 30,000 to Rs 50,000 segment is the most popular one among the respondents. On the other hand, just two percent have shelled out Rs 2,00,000 or more for their current laptop.
- One-fourth of the survey size currently owns a laptop priced under Rs 30,000.
- To know how the respondents generally pay when purchasing a new laptop, we asked them their preferred mode of payment, and 61 percent of them tend to pay the full amount upfront.
- Many utilise EMI bank offers and make the payment using digital lending services or pay the amount in frequent intervals later.
- The option of purchasing a new laptop using EMI is the most popular among age groups between 18 to 24 years at 44.1 percent.
- 20.2 percent of people aged between 25 to 34 years, which is generally the working force, also resort to EMIs for making payments for a new laptop.
- Just like EMI schemes, people in the age group of 18 to 24 years highly prefer to purchase a laptop through digital lending services.
- 20 percent of the respondents aged 25 to 34 years are also willing to utilise digital lending services to make payments for laptop purchases.
This report is for internal consumption only and should not be shared publicly. If a brand wishes to use this data for social media, marketing, or advertisements, please contact 91mobiles for explicit approval at advertise@91mobiles.com.
