The Realme 12 Pro series was announced in India a few weeks ago boasting a premium design language that includes a vegan leather finish and a luxury watch-inspired rear camera module. It’s clear that Realme is trying to set itself apart from the competition by offering highly attractive phones at affordable prices, but there’s a lot more to the Realme 12 Pro and 12 Pro+ than meets the eye, and we got a chance to chat with Realme Product Manager, Clutch Wu, to talk about it.
Q. What are the key USPs of the new series? Please elaborate on a feature or aspect you think differentiates the new offerings from rivals.
Best periscope telephoto lens in the segment: The Realme 12 Pro+ 5G boasts the finest 64MP Periscope Telephoto camera in its category for the first time. This standout feature provides customers with enhanced zoom capabilities, distinguishing these devices significantly. Positioned as the latest flagship from Realme, the 12 Pro+ 5G is crafted to take photography and videography to new heights, specifically catering to the preferences of young users. With a remarkable flagship 50 MP Sony IMX890 sensor that comes with a large 1/1.56” sensor, f/1.8 Aperture, and OIS+EIS support, it promises an unparalleled imaging experience for your everyday shot.
Luxury Watch Inspired Design: The collaboration with Ollivier Savéo to design premium timepieces adds sophistication and individuality to the collection. This unique relationship adds a luxury appearance to the Realme number series, distinguishing it from competitors.
120Hz Curved Vision Display: The 120Hz Curved Vision Display provides an excellent and smooth viewing experience. This high refresh rate display is a premium feature that improves the visual attractiveness and responsiveness of smartphones.
Flagship Processors: Both models have flagship processors, with the Realme 12 Pro+ 5G using the Qualcomm Snapdragon 7s Gen 2 processor and the Realme 12 Pro 5G using the Qualcomm Snapdragon 6 Gen 1 chipset. These powerful processors help to improve performance and make the gadgets competitive in their respective categories.
Latest Realme UI 5.0: The Realme UI 5.0, based on Android 14, is marketed as a powerful and user-friendly operating system. This emphasises a user-friendly interface and the most recent software innovations, which contribute to a better overall user experience.
Efficient 67W SUPERVOOC Charging and 5,000mAh Battery: The combination of fast charging capabilities (67W SUPERVOOC) and a large battery capacity (5,000mAh) meets the need for long-lasting and quickly chargeable devices among modern smartphone users. It allows you to charge to 1-50 percent charge in just 19 minutes.
Q. There seems to be a focus on premiumisation and prices of Realme’s signature number series have been rising with each new generation. How do you see the range evolving from a features and innovation perspective? Can it justify the price bump?
The Realme number series has progressed by continually adding cutting-edge features, luxury design collaborations, and strong hardware. The emphasis on premiumisation, as evidenced by the inclusion of a luxury watch-inspired design and top-tier periscope telescopic lenses, demonstrates a commitment to providing a premium user experience.
With each successive iteration, realm introduces flagship processors, superior camera technologies, and enhanced display features. The ongoing evolution of these elements supports the progressive price increase, as users receive more complex and sophisticated products with each iteration.
The inclusion of the latest Realme UI and Android versions reflects a dedication to staying current with software innovations, ensuring that customers have access to the most recent features and upgrades.
The Realme number series continuously improves with cutting-edge features, luxury designs, and robust hardware, ensuring a premium user experience. With each new version, we introduce flagship processors and superior technology, supporting a gradual price increase for more sophisticated products. Despite industry challenges like rising smartphone costs, our commitment to a top-notch user experience justifies higher prices. Our response involves enhancing the series with fancier designs and better features, explaining the rising prices. The inclusion of the latest Realme UI and Android versions reflects our dedication to staying current with software innovations, ensuring customers enjoy the most recent features and upgrades.
Q. The perception of value offered by Realme’s number series — is that still there? If yes, in what way?
Yes, the perception of value persists in the Realme number series. The addition of premium features such as the periscope telescopic lens, luxury watch-inspired design, high-refresh-rate display, and efficient charging technology justifies the higher price. These features add to an overall better user experience, making the devices more competitive in their respective markets.
The Realme number series continues to strike a mix of performance, design, and innovation, appealing to customers who want high-end features without sacrificing value for money. Consistent feature evolution and the presence of premium collaborations assist in retaining the perception of value, making the Realme number series an appealing option for consumers looking for high-end smartphones.