The Great Indian Laptop Survey: a summary

• By Ramneek Singh
Published On: 4 October 2024 | 17:39 IST

The Great Indian Laptop Survey 2024 by 91mobiles is out and in this survey over 3,000 participants were asked several questions based on how satisfied they were with various attributes of their laptops. We also asked these participants about their buying preferences and the after-sales quality imparted to them. With the final data in our hands, garnered from the participants’ responses, here’s a rundown of the insights and takeaways gained from the survey report.

Trends in laptop ownership

• HP, Dell, and Lenovo have an ownership share of 26.1 percent, 20.5 percent, and 18.3 percent, respectively, making them the top three most used laptop brands among the survey participants.
• Below these are ASUS, Acer, and Apple, which contribute a share of 12.1 percent, 7.5 percent, and 3.9 percent, respectively, towards laptop ownership.
• Then there are approximately 8 percent of participants who currently own a laptop from Samsung, LG, MSI, Infinix, Xiaomi, and other brands.

• According to the survey report, Apple and HP are the most sought-after brands as 19.6 percent and 19 percent of survey respondents are willing to shift these brands, respectively.
• Dell, ASUS, and Acer are also set to grow their user base in India along with other new-age and legacy brands.

Laptop user satisfaction across brands

Here’s how the laptop brands fared in terms of user satisfaction across various laptop-related parameters.

• Apple takes charge when it comes to offering zippy laptop speeds as 61 percent of MacBook users in the survey claim to be satisfied with how swiftly their device performs.
• Trailing right behind is Acer with 60.4 percent of its users enjoying the performance of their laptop in day-to-day tasks.
• Dell, ASUS, Lenovo, and others take up the remaining positions on the list.

• It appears that Samsung delivers the best battery backup of the bunch with 76.9 percent of its users being satisfied with the battery endurance of Samsung laptops.
• 54.5 percent and 53.8 percent of Infinix and Apple laptop users get good battery results respectively.

• Apple comes on top for providing a best-in-class display experience among the survey respondents. It was the top choice of 76.9 percent of users.
• Samsung and surprisingly Infinix take up the second and third rankings for delivering a pleasing display experience.

• Acer users are most satisfied with their laptop’s software, per the survey results. The brand was voted for by 53.5 percent of participants for its noteworthy software features.
• Lenovo and Apple are not far behind as these brands have also managed to please their users with the software onboard their devices.

• When it comes to gaming, ASUS has excelled with 43.8 percent of respondents voting the brand over others for delivering the most delightful gaming experience.
• MSI, a gaming-oriented laptop manufacturer was acknowledged by around 30 percent of survey takers.
• Apple, Samsung, and LG are placed last on this list.

• Productivity features are essential to get the most out of your laptop. Speaking of which, Dell achieved approximately 69 percent of the votes for its laptop’s productivity capabilities.
• Apple and ASUS also rank high in terms of their laptop’s productivity features.

• The brand with the most satisfactory audio output is Apple, followed by Lenovo and Dell.
• Having a good set of speakers on a laptop allows users to take up conference calls, watch movies, and listen to music with ease.

• Lenovo laptop owners seem to be happy with the webcam quality the company delivers. This is evident by the 64.1 percent of votes gained by Lenovo when asked about how satisfied the survey participants are with the in-built camera of their laptop.
• HP and Apple have also impressed their users with the video-calling experience offered to them.

• Apple has topped the charts by offering reliable security features. About 36 percent of MacBook users have claimed to be completely satisfied with their device’s security.
• Catching up with Apple are Dell and HP, with reliable security features in their laptops.

• 68.5 percent of Asus users feel that their laptop offers a great price-to-performance ratio which makes the laptop manufacturer the most value-for-money brand among the respondents.
• This is quickly followed by Acer and Infinix. On the other hand, 53.8 percent of Apple buyers think they have made a valuable purchase for their MacBook.

• The survey also determined how satisfied the users were with their laptops when all aspects were considered. Acer outranked others as 50.5 percent of its users vouched for the brand.
• This is followed by ASUS and Apple which have also ranked high in various key laptop attributes, as seen in the above sections.

User satisfaction with service quality

• In case of a fault with their laptop, for those who visited their laptop brand’s service centre, 19.3 percent of them had an excellent experience, 24.8 percent had a good experience and 23 percent of the participants had an average experience.
• The remaining either have not visited a service centre or didn’t get a satisfactory resolution from the brand.

• Regarding service quality, it seems like about 59 percent of ASUS users participating in the survey had a delightful after-sales experience as the brand ranked the highest in this area.
• Apple and Dell take up the second and third spots respectively while LG and MSI are ranked the lowest.

Brand loyalty among laptop users

• Apple takes the crown for carrying the highest brand loyalty with 44.2 percent of MacBook owners willing to stick with the brand for their next laptop purchase.
• ASUS and Acer have more or less similar brand loyalty among the participants while Samsung and Infinix laptop users are less likely to stay with the brand when they upgrade.

Here’s how laptop brands in India may gain or lose customers:

When and where people plan to buy their next laptop

• Around 47 percent of the survey respondents plan to buy a laptop during the festive sales on e-commerce platforms like Amazon and Flipkart.
• 21.6 percent of users may upgrade to a new laptop in the next five to six months.
  The remaining respondents are not willing to upgrade or purchase a new laptop in the foreseeable future.

• Amazon India appears to be the top choice of 42.4 percent of participants for ordering laptops online.
• Around 40 percent of users may stick to the brand’s online store when shopping for a laptop while Flipkart could cater to 19.6 percent of new laptop buyers.
• The remaining may resort to platforms like Tata CliQ and Croma.