Elista has expanded its TV portfolio in India with the launch of its new Xplore 4K Google TV series. The launch features three screen models, starting from 65 inches and going up to 85 inches. The new Xplore series is designed for buyers seeking a large-screen experience without entering the ultra-premium price bracket. Let’s just jump right into what it has to offer…
Table of Contents
Price and availability
All models in the Elista Xplore series are now available in India at the following prices:
| Model | Price |
| Elista TDU65GA 65-inch | Rs 73,990 |
| Elista TDU75GA 75-inch | Rs 1,38,500 |
| Elista TDU85GA 85-inch | Rs 1,84,500 |
Features and specifications
The Xplore series is aimed at Indian households looking for a premium design and modern smart-TV experience. TV models offer up to 4K Ultra HD panels with HDR10 support, a bezel-less design that delivers a clean, floating-screen look, and essentials like dual-band Wi-Fi, built-in Chromecast, Google Assistant voice control, and 2GB RAM + 16GB storage. For audio, the TVs include Dolby Audio, which enhances clarity and makes movies and OTT content more immersive even without external speakers. The entire lineup runs on Google TV 5.0, bringing personalised recommendations and easy content discovery.
The Google TV experience also brings personalised watchlists, multi-user profiles, and universal search, along with access to all major OTT apps such as Netflix, Prime Video, YouTube, Disney+ Hotstar, Apple TV, and more.
Model-wise breakdown
Elista TDU85GA 85-inch 4K
The flagship model offers a massive 215 cm display, Dolby Audio, HDR10, three HDMI ports and hands-free “Hey Google” control. Ideal for home-theatre setups or large living rooms.
Elista TDU75GA 75-inch 4K
Delivers the same feature set in a slightly smaller 189 cm form factor. The 75-inch size hits the sweet spot for buyers wanting large-screen immersion without moving to 85-inch territory.
Elista TDU65GA 65-inch 4K
The most accessible model in the lineup, offering identical features in a more practical living room size. The combination of Dolby Audio + HDR10 + Google TV makes it a well-rounded option for families.
The entire Xplore series is made at Elista’s Industry 4.0-enabled manufacturing plant in Kadapa, Andhra Pradesh, which produces up to 1 million smart TVs annually. The brand recently signed a Rs 500 crore MoU for a second production facility as it expands into new markets across India, Africa, the CIS region and Asia.
Also worth noting
The launch comes shortly after Thomson and Kodak (both under SPPL) introduced their own budget-friendly QLED and MEMC TV lineups in similar screen sizes and pricing. While Elista isn’t positioned under SPPL, the competition in this segment is heating up, giving buyers more options in the Rs 70,000–Rs 2 lakh large-screen category.
