iQOO has increased the prices of its most popular smartphones in India once again, less than two weeks after a previous revision. First pointed out by tipster Sanju Choudhary, the iQOO 15, iQOO 15R and iQOO Neo 10 have all received price hikes of up to Rs 2,000 across multiple variants. The revised prices are already live across sales channels.
The latest increase comes amid an industry-wide trend of rising smartphone prices, with brands increasingly citing higher component costs, premium hardware and growing investments in AI features as factors influencing pricing. Even Apple CEO Tim Cook has admitted that the company’s products are going to be affected by the ongoing crisis.
iQOO 15, 15R, Neo 10 new prices
The flagship iQOO 15 has seen its 12GB + 256GB variant rise from Rs 74,999 to Rs 76,999, while the 16GB + 512GB model now costs Rs 83,999 instead of Rs 81,999. This means the iQOO 15 is now effectively Rs 4,000 more expensive than its original launch price of Rs 72,999 for the base variant. The top-end model has also moved up by Rs 4,000 from its launch price of Rs 79,999.
| iQOO 15 | Launch price | Current price | Latest price |
| 12GB + 256GB | Rs 72,999 | Rs 74,999 | Rs 76,999 |
| 16GB + 512GB | Rs 79,999 | Rs 81,999 | Rs 83,999 |
The iQOO 15R has received similar hikes. The 8GB + 256GB variant now costs Rs 49,999, up from Rs 47,999. The 12GB + 256GB model is priced at Rs 54,999, while the 12GB + 512GB variant now costs Rs 61,999. Compared to launch pricing, the increases range between Rs 5,000 and Rs 9,000 depending on the variant.
| iQOO 15R | Launch price | Current price | Latest price |
| 8GB + 256GB | Rs 44,999 | Rs 47,999 | Rs 49,999 |
| 12GB + 256GB | Rs 47,999 | Rs 52,999 | Rs 54,999 |
| 12GB + 512GB | Rs 52,999 | Rs 59,999 | Rs 61,999 |
The iQOO Neo 10 has also become more expensive. The 8GB + 256GB variant now retails at Rs 41,999, while the 12GB + 256GB model costs Rs 46,999. These variants launched at Rs 33,999 and Rs 35,999, respectively, representing a substantial jump over the original pricing. Two more variants, 8GB +128GB and 16GB + 512GB, had launched initially in 2025, but they were discontinued.
| iQOO Neo 10 | Launch price | Current price | Latest price |
| 8GB + 256GB | Rs 33,999 | Rs 39,999 | Rs 41,999 |
| 12GB + 256GB | Rs 35,999 | Rs 44,999 | Rs 46,999 |
The hike is notable because all three phones were initially positioned as value-for-money offerings. The Neo 10, in particular, stood out for bringing the Snapdragon 8s Gen 4 chipset, a 7,000mAh battery and 120W charging to a relatively affordable price point.
Should you buy the phones now?
Despite the price increases, the three devices remain competitive in their respective categories, considering their competitors at launch have received greater hikes than the iQOO phones. The iQOO 15 continues to offer flagship-level hardware, including the Snapdragon 8 Elite Gen 5 chipset, a 2K 144Hz AMOLED display, triple 50MP cameras and a 7,000mAh battery. Similarly, the iQOO 15R remains one of the few phones in its segment to combine a Snapdragon 8 Gen 5 processor with a massive 7,600mAh battery.
The OnePlus 15 launched at the same price as the iQOO 15 with competitive specifications, but now starts at Rs 85,999. Meanwhile, the OnePlus 15R, which is in direct competition with the iQOO 15R, starts at Rs 54,999. So technically, iQOO’s phones have a bit of a price advantage. But considering the frequency of price revisions, consumers should act fast in case they wish to make a purchase since further hikes cannot be ruled out. The Amazon and Flipkart sale season is approaching but it’s highly likely that by the time we get there, the prices would have been given some upward movement yet again that the discounts might seem redundant. So the best time to act is now.
iQOO 15 Images
