There’s no slowing down the wave of price hikes in India’s smartphone market, with devices steadily getting more expensive across segments. What initially began with flagship phones moving into higher price brackets has gradually trickled down to mid-range and even budget categories—and is now impacting existing models as well. A key factor behind this shift is the rising cost of memory components, which has triggered a fresh round of price revisions. Following recent hikes by Vivo across six models, its sub-brand iQOO has also increased prices for two of its newer smartphones.
iQOO 15R, iQOO Z11x price hike
iQOO has revised the pricing of two of its smartphones in India, with hikes going up to Rs 5,000. The increase comes into effect immediately and impacts the iQOO 15R in the premium segment and the iQOO Z11x in the budget segment. iQOO’s official India website is already updated with the new prices.
New prices at a glance
iQOO 15R
| Variant | Old price | New price |
| 8GB + 256GB | Rs 44,999 | Rs 46,999 (+Rs 2,000) |
| 12GB + 256GB | Rs 47,999 | Rs 50,999 (+Rs 3,000) |
| 12GB + 512GB | Rs 52,999 | Rs 57,999 (+Rs 5,000) |
iQOO Z11x
| Variant | Old price | New price |
| 6GB + 128GB | Rs 18,999 | Rs 22,999 (+Rs 4,000) |
| 8GB + 128GB | Rs 20,999 | Rs 24,999 (+Rs 4,000) |
| 8GB + 256GB | Rs 22,999 | Rs 26,999 (+Rs 4,000) |
Does the iQOO 15R still make sense to buy?
The iQOO 15R (review) remains a performance-first upper mid-range phone, now starting at Rs 46,999 after the recent price hike. It’s powered by a flagship-grade Snapdragon 8 Gen 5 chip that even edges past rivals like the OnePlus 15R in raw performance, making it a strong pick for gaming and heavy workloads. The phone also stands out for its massive 7,600mAh battery with 100W fast charging, easily lasting up to two days with moderate use and around a day and a half for heavy users.
Its 6.59-inch 1.5K AMOLED display with HDR10+ and up to 144Hz refresh rate is bright, immersive, and complemented by thin bezels, while supported games can push the full 144Hz for a smoother experience. That said, thermals could be better under sustained load, and the camera tuning leans towards less natural colours. But keeping those aside, the iQOO 15R is still one of the more affordable phones that doesn’t compromise on performance and battery life.
Is the iQOO Z11x still worth buying?
The iQOO Z11x (review) continues to be a solid performance pick in its segment, powered by the Dimensity 7400 Turbo, a chipset that has already proven reliable for smooth day-to-day use and gaming. The massive 7,200mAh battery is a standout, comfortably lasting multiple days, while OriginOS 6 (based on Android 16) adds a more polished, feature-rich software experience with fluid animations and productivity tools. That said, the phone feels heavy, skips an ultrawide camera, and its 50MP primary sensor is only reliable in well-lit conditions, trade-offs that become more noticeable after the recent price hike.
The latest revision from iQOO reinforces a broader trend that smartphones are getting more expensive not just at launch, but even after release. If this trend continues, we could see a shift where pricing becomes more dynamic post-launch, something that hasn’t traditionally been the norm in India’s smartphone market.
