
The Samsung Galaxy S25 series is here and brings with it the most advanced AI experience ever seen on a smartphone. The new lineup is packed with cutting-edge upgrades: Qualcomm Snapdragon 8 Elite for Galaxy chipset, 12GB RAM across all models, and bigger batteries. With these improvements, the series is set to redefine what a flagship smartphone experience truly is. Here are top 5 reasons why the Galaxy S25 series should be your next smartphone:
1. Durable Design & Stellar Display
The Galaxy S25 series brings some big design upgrades, with the Ultra leading the way as the slimmest, lightest, and toughest Ultra device yet. The new Galaxy S25 Ultra is lighter than ever at just 218g and is exceptionally thin at 8.2mm. It features rounded edges for a more comfortable grip, a durable Titanium frame, and an IP68 rating for dust and water resistance, making it both stylish and sturdy.
The new Corning Gorilla Armour 2 adds another layer of durability with 29% more fracture resistance. It combines glass-ceramic strength with an anti-reflective surface for improved resistance against drops, scratches, and glare.
The 6.9-inch display is as impressive as ever and has a 91.4 screen-to-body ratio that maximises viewing space! The Dynamic AMOLED 2X panel delivers a sharp QHD+ resolution, a smooth 120Hz refresh rate, and a peak brightness of 2600 nits. Whether you’re indoors or out in bright sunlight, the screen stays crisp and the content looks vibrant. The anti-glare coating also keeps reflections to a minimum, so your content always looks its best, no matter the surroundings.
2. An Unparalleled Camera Experience
The Galaxy S25 Ultra is built to impress with its 200MP wide lens, delivering jaw-dropping clarity and detail for every shot. The upgraded 50MP ultra-wide lens ensures you capture more in a single frame, perfect for big group shots or stunning panoramas.
For people who love zooming, the S25 series offers a lot of versatility for mid-range shots. The Galaxy S25 Ultra comes equipped with a 50MP & 10MP telephoto lens with 5x & 3x optical zoom and if you really want to push boundaries, the 100x digital zoom lets you see and shoot what the naked eye can’t. The Galaxy S25 Plus and Galaxy S25 hold their own too, with 30x digital zoom and reliable performance for all your everyday photography.
The videos on the Galaxy S25 series look richer and more lifelike with 10-bit HDR recording enabled by default, bringing four times more colour depth than 8-bit. Even in low light, the Galaxy S25 series captures impressive video quality. With advanced motion analysis, the series can tell the difference between moving and still objects, processing them separately for sharper photos and smoother videos.
When the lights go down, the Galaxy S25 Ultra’s Nightography mode comes alive. It reduces noise, handles motion brilliantly, and delivers sharp, vibrant results even in the toughest low-light conditions. Night videos are smoother and clearer, with colours that feel as real as the moment you’re capturing.
The Galaxy S25 series also makes advanced photo & video editing tools more accessible, bringing features once limited to professional software straight to your phone. Audio Eraser helps remove unwanted background noise from videos, letting you isolate and adjust sounds like voices, music, wind, or crowd noise easily.
For those who want a DSLR-like experience, the new Virtual Aperture feature in Expert RAW lets you control depth of field for more artistic shots. The Galaxy Log unlocks professional-grade colour grading options, making cinematic video production possible right from your phone.
3. Unmatched Performance
The Galaxy S25 series gets a major performance boost with the new Snapdragon 8 Elite for Galaxy, the most powerful chipset ever in a Galaxy smartphone. It delivers a 40% improvement in NPU performance, 37% in CPU, and 30% in GPU compared to its predecessor. With a more powerful NPU, AI-driven tasks like generative image edits are now faster and more efficient.
The new Snapdragon 8 Elite also brings Vulkan Engine and improved Ray Tracing capabilities, which makes games look more realistic with dynamic lighting and offers smoother performance. More raw power means more heat, but fret not! The Galaxy S25 series features a 40% larger Vapour Chamber with a tailored thermal interface material (TIM) for higher thermal efficiency, so your phone stays cool, even during extended gaming sessions.
4. Smarter, More Intuitive AI
The Galaxy S25 series introduces a range of smart AI features that simplify everyday tasks, making your phone more convenient and effortless to use. It enhances how you interact with your device, adapting to your needs effortlessly.
Seamless actions across apps
Samsung has teamed up with Google’s Gemini AI to make its assistant smarter and more useful across apps. With the Galaxy S25 series, you get more intuitive searches with suggestions tailored to what you’re doing. It also makes switching between apps smoother—whether you’re sharing a GIF or saving event details, it all feels effortless.
You can even ask it look up a location, share the details with a friend, and get directions—all in one go. It’s built to make daily tasks faster and easier. The AI works seamlessly across Google apps, Galaxy’s native apps, and third-party apps like Spotify.
Now Brief
The Now Brief is a new intuitive feature that proactively offers you suggestions and allows you to access apps and controls directly from your lock screen to add a layer of convenience to your everyday life. For example, when you wake up in the morning, the Now Brief feature will show you what the weather is like, your energy score, your scheduled events for the day, and much more. You can access the Now Brief feature in three ways – By adding it as a widget on your home screen for quick access, via Edge Panel, or via pressing ‘Now Brief’ on ‘Now Bar’.
5. One UI 7: Software that Adapts to Your Needs
The Galaxy S25 series brings you One UI 7, an AI-first platform that is designed to provide the most intuitive controls, enabling AI-powered personalized mobile experiences. AI agents now have multimodal capabilities, meaning they can understand text, speech, images, and videos, making interactions feel more natural. Need to find a specific photo in Samsung Gallery? Just ask. Want to adjust your display font size? Say the word, and it’s done.
The improved Google Circle to Search makes finding information on your screen quicker and more useful. It can instantly recognise phone numbers, emails, and URLs, so you can call, send an email, or visit a site with just a tap.
These smart features extend to communication, productivity, and creativity. The Galaxy S25 series helps in keeping calls organised with Call Transcript and Summary making it easy to quickly highlight the key points from long meetings and calls.
Writing Assist makes it easier to summarise or format notes without switching between apps – just select the text, and it does the rest. With Drawing Assist you can bring ideas to life by combining sketches, text, and image prompts in new and creative ways.
With 7 years of OS and security updates, rest assured that the Galaxy S25 series stays fast, secure, and future-proof for years to come.
Bonus Feature: Smarter AI with Built-in Privacy
With AI-powered features learning from your daily habits, keeping your data secure is more important than ever. That’s why Samsung has built One UI 7 with powerful safeguards to protect your privacy.
The Personal Data Engine ensures that everything runs on-device, meaning AI-powered tools—like searching for old photos in the Gallery or receiving proactive suggestions—work without sending sensitive information to the cloud.
Your data is further secured with Knox Vault, which adds an extra layer of protection through enhanced on-device processing. And with post-quantum cryptography, the Galaxy S25 series is built to keep your information safe, even as security threats evolve.
An Experience You Wouldn’t Want to Miss Out On
The Galaxy S25 series brings meaningful upgrades that can make a real difference in your day-to-day life. With its powerful hardware, advanced AI, and incredible cameras, it’s designed to keep up with everything you need, whether it’s work, creativity, or entertainment.
If you’re considering an upgrade, the Galaxy S25 series is hard to overlook. It offers an all-in-one package that balances performance, versatility, and convenience effortlessly. And for those on the fence? You might just be missing out on the best flagship smartphone in the market.
The S25 Ultra is available in elegant colour options such as Titanium Silver Blue, Titanium Gray, Titanium Black, and Titanium Whitesilver. The Galaxy S25 Ultra also comes in eye-catching variants such as Titanium Jet Black, Titanium Jadegreen, and Titanium Pinkgold for those who love exclusivity via Samsung.com.
Similarly, the Galaxy S25 and S25+ can be bought in exciting colour options such as Navy, Icyblue, Silver Shadow, and Mint. The Galaxy S25 and S25+ are also available in Blueblack, Coralred, and Pinkgold shades, exclusively through Samsung.com.
Exclusive Pre-Order Offers
Samsung is sweetening the deal for its new Galaxy devices with its irresistible pre-order benefits. These are:
- Galaxy S25 Ultra: Get benefits worth Rs. 21,000, including a free storage upgrade (12GB + 512GB at the price of 12GB + 256GB) worth Rs. 12,000 and a Rs 9,000 upgrade bonus. Or, you may opt for Rs. 7,000 cashback with a 9-month no-cost EMI plan.
- Galaxy S25+: You can enjoy benefits worth Rs 12,000, including a free storage upgrade (12GB + 512GB at the price of 12GB + 256GB).
- Galaxy S25: Get an upgrade bonus worth Rs 11,000, or you can choose Rs 7,000 cashback with a 9-month no-cost EMI plan.
Samsung is also offering a 24-month no-cost EMI option through leading NBFCs for both the Galaxy S25 and S25+.