ASUS has reported a 167% increase in month-on-month growth on Swiggy Instamart from January to February 2026. This marks a notable rise in the brand’s quick commerce presence in India. The company also shared strong overall performance in Q1 2026 on the platform. This indicates a steady upward trend rather than just a brief spike.
Southern and western markets drive the growth, primarily in Bangalore, Kolkata, and Hyderabad. Metro areas like Delhi and Mumbai closely follow, together representing over 95% of platform sales. In addition to laptops, ASUS is gaining traction with its accessories. The brand is expanding its presence on Instamart into Jaipur, Kochi, Goa, and Noida. This is done as part of a larger effort to reach Tier 2 cities.
ASUS’s move into quick commerce seems to be paying off. The company started on Instamart less than a year ago. This makes the current growth figures an early sign of consumer interest. Especially while buying laptops and accessories through quick commerce. The data shows that urban consumers are more willing to purchase higher-value electronics. Through the platforms usually linked to groceries and daily essentials. This shift in behaviour could significantly change how consumer tech brands approach distribution.
ASUS is implementing a multi-channel focused retail strategy. This approach combines exclusive brand stores, large retailers, e-commerce, and quick commerce into a single distribution system. The Instamart expansion is part of this broader framework. It does not replace existing channels. The aim seems to be to enhance coverage and accessibility at every purchase point. This caters to consumers who value speed and convenience over the traditional experience.
Quick commerce for laptops and accessories is still emerging in India. However, ASUS’s numbers suggest the model works. For consumers in urban and semi-urban markets, same-day delivery is quickly becoming an expectation rather than a luxury. The ability to order a laptop and receive it within hours removes a meaningful friction point from the purchase journey. One that traditional retail and standard e-commerce timelines have not been able to address.
If other major PC brands follow suit, platforms like Instamart could shift from a convenience add-on to a serious distribution channel for consumer electronics in India. That would fundamentally change how the industry thinks about last-mile retail.
