Sony has launched the Bravia 3 II series in India, aiming to deliver a more premium TV experience at relatively accessible prices. Positioned as a step-up model from the Bravia 2 II, this new lineup brings several flagship-level features, including 4K 120Hz gaming support and advanced picture processing, to a broader audience.
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Sony Bravia 3 II pricing and availability
The Sony Bravia 3 II lineup can be purchased from all Sony retail stores (Sony Center and Sony Exclusive), the www.ShopatSC.com portal, leading electronic outlets and major e-commerce platforms.
| Variant | MRP | Best Buy price |
| Bravia 3 II 55-inch | Rs 1,59,900 | Rs 99,990 |
| Bravia 3 II 65-inch | Rs 1,99,900 | Rs 1,24,990 |
| Bravia 3 II 75-inch | Rs 2,89,900 | Rs 1,79,990 |
| Bravia 3 II 85-inch | Rs 5,19,900 | Rs 3,05,990 |
While the 55-inch, 65-inch, and 75-inch models will go on sale starting May 2026, the 85-inch model of the Sony Bravia 3 II will be available in August 2026. Then there’s a 100-inch variant, which will arrive between July and August in India.
Sony Bravia 3 II specifications and key highlights
Advanced picture quality – Powered by Sony’s XR Processor, the Bravia 3 II lineup uses AI to deliver enhanced depth, colour accuracy, and clarity in real time. It also features XR Triluminos Pro for richer colours and XR Clear Image for sharper, noise-free visuals.
Smooth Motion – Motionflow XR technology ensures fluid and immersive viewing while watching movies, sports, or fast-paced games.
Cinematic audio-visual experience – Supports Dolby Vision and Dolby Atmos for rich contrast, bright highlights, and immersive spatial sound. The TV also comes with specially designed speakers for clearer dialogue and reduced distortion.
Advanced gaming features – The TVs feature four HDMI 2.1 ports for delivering 4K output at 120fps, Variable Refresh Rate (VRR) and Auto Low Latency Mode (ALLM) for reduced input lag that in turn delivers ultra-smooth gaming performance. With a dedicated Game Menu, users can quickly adjust the gaming settings. There’s Dolby Vision Gaming support too for delivering richer, brighter, deeper contrast, and more vibrant colours.
Google TV – The Sony Bravia 3 II runs on Google TV with access to over 400,000 movies and shows. This also lends Google Assistant, Alexa, Apple AirPlay 2, and HomeKit support for smart controlling IoT products and appliances right from the TV.
Access to Sony Pictures Core – This is a platform that offers studio-quality movies in IMAX Enhanced format with Pure Stream technology (up to 80 Mbps). Designed to bring the cinematic experience closer to what creators intended, the platform delivers premium content directly to the television.
Sony is making high-refresh-rate gaming, advanced AI picture processing, and future-proof connectivity more affordable. The Bravia 3 II looks like a strong option for gamers and home entertainment enthusiasts who want premium features without jumping into ultra-premium Mini-LED pricing.
