Amazon upcoming sale 2026: expected sale date, deals, offers, discounts and more

• By Ramneek Singh
Published On: 12 January 2026 | 10:08 IST Last Updated On: 1 July 2026 | 11:55 IST

Amazon is one of the largest e-commerce platforms in India, offering a wide variety of products, including electronics, smartphones, home appliances, books, fashion, and more. To make the shopping experience even more enticing, this online marketplace frequently hosts sales featuring irresistible deals and discounts. Last year’s Great Indian Festival sale, for example, saw terrific discounts on the iPhone 15 and Galaxy S24 Ultra, among others. In this article, we have compiled a list of upcoming Amazon sale events in 2026, where you can score your favourite gadgets, accessories, clothing, and more at maximum discounts. Check it out.

Note: The list is based on past sale events on Amazon and is speculative in nature. If there are any changes to the schedule this year, we will update it once we have confirmed details from the brand.

Upcoming Amazon sale: Prime Day sale (July 2026)

Amazon will be running the 10th edition of its iconic Prime Day sale in India from July 4th to 6th. As part of the sale, which is exclusive to Prime members, Amazon will offer Prime members exclusive ‘10th Anniversary Deals’ across multiple categories. Customers can also avail an extra 10 percent savings on payments made using SBI and Axis Bank credit cards (including EMI transactions). Additionally, Prime members using an Amazon Pay ICICI Bank credit card will receive unlimited 5 percent cashback.

The top deals revealed so far for the Prime Day sale 2026 are as follows:

Next upcoming sale on Amazon

All upcoming Amazon sales in 2026 (expected)

Here’s a look at the key Amazon sales highlighting their offerings:

Amazon Great Indian Festival sale (Expected to begin September-end)

Touted as the biggest sale of the year, the Amazon Great Indian Festival Sale typically takes place towards the end of September. If you’re planning to purchase electronics, appliances, or gadgets for yourself or your family, this sale could arguably offer the best opportunity to get your wish-listed items. Customers can expect massive price cuts, EMI deals, cashback, and discounts of up to 10 percent on SBI cards during the sale. The sale is expected to last seven to eight days, similar to 2025 when it ran from September 22.

While the headline smartphone deal will most likely centre on the iPhone 16 this year, expect several 2025 flagships to be available at heavily discounted prices. Similarly, the newly launched mid-premium and midrange phones from OnePlus, iQOO, Xiaomi, and others could also fetch some appealing offers.

The products that saw big offers and discounts in the Great Indian Festival sale 2025 were as follows:

Black Friday Sale (Expected to begin November-end)

Inspired by the sale that runs once a year in the US, the Black Friday Sale could be kicked off on November 28th, just like this year, and run till December 1st. This sale event may bring exciting deals and discounts on products from international brands, specifically on high-value tech like TVs, gaming consoles, laptops and smartphones, of course. Several bank offers and EMI options from Axis Bank, Bank of Baroda, HDFC Bank, and RBL Bank (per past trends) may tag along as well, allowing shoppers to avail their favourite electronic products at massive discounts.

Here are the products that saw discounts during the 2025 Black Friday Sale:

Amazon Christmas Sale (Expected in second or third week of December)

For the Christmas festivities, the e-commerce platform may come up with a Christmas sale during the second or third week of 2026. The sale could feature offers on products across various categories, with several electronics and smartphones fetching good bank and EMI offers.

Top deals worth looking out for:

• Flagship smartphones from OnePlus, Samsung, and iQOO: Towards the end of 2026, many flagships from brands with deep ties with Amazon could fetch appealing discounts and bank offers. These may include the OnePlus 15 series, iQOO 15, iQOO Neo and Z series, and the upcoming Samsung Galaxy S26 Ultra.
• Headphones and TWS deals: Popular audio brands, such as Sony, JBL, Bose, OnePlus, and Realme, may cater to the headphone and TWS segment by offering several of their key offerings, both new and old, at discounted prices during the Amazon Christmas Sale 2026

Amazon End-of-the-Year Sale (Expected to begin December-end)

The absolute last sale of the year could be named “End of the Year Sale”, and just like the Christmas sale, the e-commerce giant may allow customers to avail products at heavy discounts on the occasion of the new year. This sale could start just before the new year or in the first week of January 2027.

As for the top deals, shoppers are highly likely to get the same offers as in the Christmas sale, comprising flagship and midrange smartphones, TWS and earphones, Amazon Echo-branded products, popular appliances, and more.

Concluded Amazon sales

Great Republic Day Sale 2026 (January 16th to 25th)

The sale offered buyers great deals across categories, including smartphones, electronics and accessories, home appliances, and more. Being a major sales event, it was the perfect opportunity for customers to grab smartphones and other electronics at heavily discounted rates. SBI credit card holders were able to fetch a 10 percent discount on single and EMI transactions, while 5 percent discount was offered to owners of an Amazon Pay ICICI Bank credit card.

Here are some of the highlighted smartphone deals that went live on Amazon Great Republic Day Sale 2026:

Ultimate Brand Sale (February 6th to 14th)

For the occasion of Valentine’s week, Amazon ran the Ultimate Brand Sale from February 6th to 14th. As part of the event, several key categories like electronics, apparel, and smartphones fetched discounts. Furthermore, Bandhan Bank and HSBC Bank cardholders could avail an instant 10 percent discount on purchases made during the sale.

Let’s check out the smartphones that went on sale:

Amazon Electronics Premier League (March 6th to 12th)

A sale dedicated to electronic products and appliances, Amazon India, hosted the Electronics Premier League from March 6th to 12th. Touted to offer “up to 40 percent off on smartphones”, shoppers could avail an instant discount of up to Rs 4,500 using HDFC Bank credit cards and EMI transactions. With the major limelight on smartphones, shopping during this period would’ve been worthwhile for anyone looking for a new phone. On that note, let’s take a look at the key smartphone deals that went up during the sale:

FAQs

How to make the most out of Amazon sales?

To make the most of Amazon sales, ensure you have your devices ready before the sale starts. This is important for highly anticipated sales such as Amazon Great Indian Festival in which deals quickly run out in a matter of hours. Besides that, in order to be among the first to place the orders, make sure you have a strong internet connection.

Which Amazon sale offers the best iPhone discounts?

If you’re looking to get an iPhone for its advanced video recording capabilities, ecosystem integration, iOS features, or a premium smartphone experience, it’s worth waiting for the Amazon Great Indian Festival sale. It usually takes place during September and October every year. This year, the iPhone 16 is likely to fetch a big price cut, while the latest iPhone 17 could get an enticing discount during Flipkart’s Big Billion Day.

Which possible sale should you actually wait for?

Based on your needs and requirements, it’s worth looking forward to specific sales held throughout the year. For instance, if you’re looking to purchase an appliance to handle the summer heat, you can wait for the Great Summer Sale, typically held around May. On the other hand, while smartphones are always the most anticipated product category in every major sale, the Great Indian Festival sees a high number of offers on phones across price ranges. The Prime Day sale is also known for offering great discounts on several categories.

Do I need a Prime membership to avail of the sale deals?

Depending on the sale, you may or may not require an Amazon Prime membership. For instance, only Prime members are eligible for the Prime Day sale while for most other sales, there’s an early bid advantage for Prime members.

Which is Amazon’s biggest sale every year?

Amazon’s largest annual sale is the Amazon Great Indian Festival. During this sale, products across various categories are available at deep discounts. To make the deals more appealing, Amazon also offers bank offers and cashback on select cards.

Which bank card is most beneficial for Amazon sales?

ICICI (especially the Amazon Pay ICICI credit card) and State Bank of India (SBI) debit and credit cards are the most beneficial during Amazon sales. These cards also often come with no-cost EMI deals. If you’re a heavy Amazon shopper, getting a card from either bank will help you save significantly.