Apple iPhone 17 series prices in India will reportedly increase from August; supply crunch also tipped
The kidney jokes may just start getting worse. A new tip has indicated Apple may be preparing to raise iPhone 17 prices in India, finally succumbing to the memory cost crisis that has caused manufacturers to raise prices on an average of 15 percent (per Counterpoint) across segments over the last few months. The company has so far avoided increasing iPhone prices mid-cycle, even as it recently revised prices of Macs, iPads and other hardware. If the latest claim is true, the iPhone 17 lineup could become Apple’s first recent iPhone family in India to receive a mid-cycle price hike.
The report also comes as retailers are reportedly seeing stronger demand for the iPhone 17 series, with some variants becoming harder to find across offline stores and e-commerce platforms.
Expected iPhone 17 price changes in India
According to tipster Abhishek Yadav, Apple has informed iPlanet dealers about an upcoming price revision for the iPhone 17 series in India. The leak suggests the base iPhone 17 with 256GB storage could become Rs 12,000 more expensive, taking its price from Rs 82,900 to Rs 94,990.
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While revised prices for the iPhone 17 Pro and iPhone 17 Pro Max have not been shared, the tipster claims those models could also see an increase. They currently start at Rs 1,34,900 and Rs 1,49,900, respectively. There is no information yet on whether the iPhone Air will be included in the reported revision.
The same leak also points to an ongoing supply shortage for iPhone 17 retail units in India, with fresh inventory expected to reach dealers by next weekend. Separately, The Economic Times reported that consumers have been rushing to buy iPhone 17 models amid expectations of a price increase, resulting in limited availability of some colours and storage variants both offline and online.
Context behind the rise
The reported move would follow Apple’s broader hardware price revision in India last month, when several MacBook, iPad, Apple TV and HomePod models became more expensive. Apple attributed those increases to rising DRAM and NAND flash memory costs driven by AI-related demand. Notably, iPhones, Apple Watch models and AirPods were left untouched during that round.
Apple has also recently increased iPhone prices in Japan by as much as 11 percent (via), suggesting the company is becoming more willing to pass rising component costs on to buyers across markets. CEO Tim Cook has also acknowledged that price increases have become “difficult to avoid” as hardware costs continue to climb.
If the leak is true, Apple would be breaking from its usual practice of keeping iPhone prices unchanged until the next generation arrives. Interestingly enough, the subsequent post-launch hikes have made several Android flagships like OnePlus 15 and even the Vivo X300 FE more expensive than the iPhone 17. For those already planning to buy an iPhone 17, purchasing at the current listed price may be worth considering if stock is available, because a price hike now looks seemingly likely.
