Memory and storage shortages have finally caught up with Apple. The Cupertino-based company has increased prices across its major devices globally, including MacBooks, iPads, the HomePod, and the HomePod Mini. The steepest hike has been applied to the MacBook Pro M5 Max, which is now Rs 1,00,000 more expensive than before. The latest and most affordable MacBook Neo (review) has also been affected, with its starting price rising from Rs 69,900 to Rs 79,900. The price increase is being attributed to an AI-driven surge in demand for memory and storage components, which has pushed RAM and NAND flash prices significantly higher.
Check out the list of Apple devices that have become more expensive. The list doesn’t include iPhones at the time of writing. The vanilla iPhone 17 (review) continues to sell at its launch price of Rs 82,900 for the base variant on the company’s official website.
Table of Contents
New MacBook prices in India
| Macs | New Price | Old price |
| MacBook Neo | Rs 79,900 | Rs 69,900 |
| MacBook Air M5 | Rs 1,49,900 | Rs 1,20,900 |
| MacBook Pro M5 | Rs 2,39,900 | Rs 1,69,900 |
| MacBook Pro M5 Max | Rs 4,99,900 | Rs 3,99,900 |
| Mac Mini M4 | Rs 94,900 | Rs 59,900 |
New iPad prices in India
| iPads | New Price | Old Price |
| iPad 11th Gen | Rs 49,900 | Rs 39,900 |
| iPad Mini | Rs 69,900 | Rs 49,900 |
| iPad Air | Rs 89,900 | Rs 64,900 |
| iPad Pro | Rs 1,39,900 | Rs 99,900 |
New Apple TV 4K and HomePod prices in India
| Models | New Price | Old price |
| Apple TV 4K | Rs 25,900 | Rs 14,900 |
| HomePod | Rs 44,900 | Rs 32,900 |
| HomePod Mini | Rs 15,900 | Rs 10,900 |
The revised prices are now live on Apple’s official online store in India. Similar price hikes have been rolled out in several other markets as well, driven by rising memory and storage costs. The trend is not limited to Apple; manufacturers across the industry have been affected by the sharp increase in RAM and storage prices. Several smartphone brands have already raised prices multiple times since the beginning of the year, and industry experts believe the upward trend is likely to continue in the coming months.
“The consumer electronics industry is facing an unprecedented challenge. The rapid expansion of AI data centres has created an extraordinary surge in demand for memory and storage. We have never seen a component price increase this much, this quickly,” said Apple in a statement to TOI.
So, if you’re planning to buy any consumer electronics, the best time was yesterday, but the second-best time is today.
