The Indian laptop market is an extremely dynamic market that features buyers from all walks of life. While most laptop brands have been international in the past, things are now changing with many local brands such as Wings, AXL, Walker and Zebronics joining the fray. These brands bring a local flavour to an industry that has primarily operated outside and are able to offer features that are better suited to Indian consumer demands. Traditionally, Indian consumers had to make do with what was available in the international Market, but these brands are now bringing products tailored to Indian consumer’s needs and offering value-for-money propositions. Not only that, but these brands are better suited to scale up and eventually offer laptops that are produced within the country. Buyers will be able to purchase laptops that are made in India and for India.
However, it’s not easy for a brand to simply create new laptops. This is where Intel® comes in. Intel® has worked closely with Wings, AXL, Walker and Zebronics to bring their laptops to Indian consumers. These laptops are built with India in mind and aim to help the Indian consumer market grow as a whole. The partnership should also expand on the government’s vision of helping the local tech industry advance forward. These devices currently cover the entry-level and mainstream segments, with Wings and Zebronics covering the latter. In the future, expect these brands to offer premium, as well as gaming laptops to consumers.
All of the laptops offer a number of premium features at previously unheard-of price points. From cutting-edge design elements such as thin and light metal alloy bodies to 180-degree hinges, these local brands are rewriting the narrative of what budget-friendly laptops can offer. These laptops also offer advanced functionalities like backlit keyboards for an improved typing experience, physical camera shutters for enhanced privacy, and 65W USB-C charging support for quick battery top-ups. Some laptops will also offer fingerprint sensors for better security. Connectivity-wise, these devices offer Dual Band Wi-Fi 6 and ThunderboltTM 4 ports. Audiophiles will be pleased to learn that Zebronics’ laptops will offer Dolby Atmos audio, while Wings will offer Maxx Signature Audio with quad speakers.
In terms of performance, these laptops will be able to keep up with some of the best out there. Users will be able to choose from powerful Intel® Core™ i3 to Intel® Core™ i7 processors on the 11th Gen and 12th Gen series. This means that users will be able to use almost all major software without worrying about compatibility issues. All this means that many first-time or mainstream users will be able to enjoy a premium experience without breaking the bank!
Now let’s take a quick look at some of these companies and see what they have to offer.
Zebronics
Zebronics should be a name that is well-known in India. The brand is best known for its PC accessories and now it is venturing into the world of laptops with the Pro Series Y and Pro Series Z lineups. As the name might suggest, the former is aimed at budget-conscious users, while the Pro Series Z is aimed towards those users looking for a more premium experience.
The Zebronics Pro Series Y is available with either an 11th Gen Intel® Core™ i3-1125G4 or an 11th Gen Intel® Core™ i5-1155G7 processor. This is then paired with up to 16GB RAM and 512GB of storage. This should ensure impressive performance levels for its asking price. However, this value is further improved by other features of the laptop. This includes a 15.6-inch FHD display with a 180-degree hinge, 65W USB-C charging, and a fingerprint sensor, all wrapped inside an aluminium chassis.
The Zebronics Pro Series Z takes things up a notch by offering 12th Gen Intel® Core™ processors. This includes the Core™ i3-1215U, the Core™ i5-1235U and the Core™a i7-1255U processors. These are then aided by up to 16GB of RAM and 1TB of storage, ensuring a premium experience. The Pro Series Z also comes with support for Dolby Atmos audio. This means that users can get a much better multimedia experience on their laptops.
You can check out the laptops here
Wings
Wings offers laptops that are spread across three tiers. This includes the Wings NuvoBook S1, the Nuvobook S2, the Nuvobook V1 and the Nuvobook Pro. The Wings Nuvobook S1 and Nuvobook S2 offer 256GB and 512GB storage respectively. In terms of performance, the laptops pack an 11th Gen Intel® Core™ i3-1125G processor aided with 8GB DDR4 RAM, which should make this laptop a great option for those looking for a basic laptop for everyday use. However, this does not mean that the laptop offers basic features. It also sports a 15.6-inch FHD display with a 180-degree hinge, 65W USB-C fast charging and Maxx Signature Audio. All this wrapped inside an aluminium alloy body!
The Wings Nuvobook V1 is powered by an 11th Gen Intel® Core™ i5-1155G7, making it a great choice for those looking for a balance between performance and price. The rest of the features include a 15.6-inch FHD panel with a 180-degree hinge that improves versatility. You also get 65W USB-C fast charging for quick top-ups. Meanwhile, the Maxx Signature Audio should satisfy audiophiles!
Speaking of performance, if you want something that powerful, then the Nuvobook Pro might be just what the doctor ordered. The Nuvobook Pro is powered by an 11th Gen Intel® Core™ i7-1165G7 processor with 16GB DDR4 RAM. This means that the laptop is able to offer a staggering amount of value for those looking for a powerful laptop.
You can check out the laptops here
Walker
The Walker Notebook is another entry-level laptop that should interest those looking for a basic laptop that offers high levels of portability. It too packs an Intel® Celeron® N4020 processor with 4GB RAM. Interestingly, the laptop packs a 128GB SSD, but this can be swapped out for larger capacities. This increases the longevity of the laptop Other features include a compact 14.1-inch FHD display and a very lightweight 1.3kg body. This makes the laptop extremely portable, making it ideal for those who tend to commute a lot.
You can check out the laptops here
AXL
The AXL VayuBook is perfect for those with a very tight budget. This entry-level laptop is powered by an Intel® Celeron® N4020 processor with 4GB RAM. This setup is fine for most basic tasks such as word processing or internet surfing. On top of this, the laptop also sports a 14.1-inch FHD display that should ensure crisp visuals. The compact screen size also makes it easier to carry in a backpack. All this, coupled with the 1.5kg weight and long battery life makes it a great option for those who need to work on the go. As such, it might be something that students and first-time buyers can consider.
