You can try the Lava Agni 4 at home before buying: here’s how

Highlights

Lava Mobiles has announced a new initiative that lets people try out its upcoming flagship phone, the Lava Agni 4, in the comfort of their homes. Called Demo at Home, the program involves a Lava engineer visiting a customer’s house for a full walkthrough of the phone’s design, features and performance. The Agni 4 officially launches in India on November 20th, and the home demos will run from November 20th to November 24th in Bengaluru, Delhi and Mumbai.

People living in these cities can register themselves via an online form. Lava will then shortlist a few applicants and call them for the home demo. The company claims it is a no-obligation experience, so users need not necessarily purchase the phone after trying it. The idea, Lava says, is to bring the store experience directly to users. This is an innovative approach for a brand trying to strengthen its presence in the mid-premium segment.

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