Tecno to launch 24 new phones in India; aims to be among top 5 phone brands in 2024

Tecno aims to be among the top 5 phone brands in India

• As per a report by PTI, Tecno Mobile India CEO Arijeet Talapatra said that Tecno aims to secure a position among the top five smartphone brands in the Indian market by the year 2024.
• The CEO announced intentions to launch 24 new smartphone models in 2024. Also, half of these models are anticipated to support 5G technology.
• As per the report, Tecno observed a rise in the average selling price of its phones from Rs 11,000-12,000 in January 2023 to Rs 18,000-19,000 by December 2023.
• There is a strategic focus on significant expansion in the Rs 15,000 and above segment, aiming to sell 1.5 million handsets in 2024, a notable increase from the 7.5 lakh units sold in 2023.
• Currently standing at the sixth position, the executive noted that the company has experienced a notable transition towards premiumisation in recent periods.

Tecno smartphones

Tecno recently launched two new smartphones Tecno Spark Go 2024 and Tecno Phantom V Flip in India. Launched at a starting price of Rs 6,699, the Tecno Spark Go 2024 is an entry-level smartphone that features a 6.56-inch HD+ Dot-in display that boasts a standard 90Hz refresh rate. 

The smartphone is equipped with a dual rear camera setup, consisting of a 13MP primary camera and a secondary AI lens. The device is powered by a 5,000mAh battery, which supports 10W charging technology.

On the other hand, the Tecno Phantom V Flip is a premium flip-style phone featuring a 6.9-inch FHD+ Flexible AMOLED Display with minimal bezels. It incorporates a 1.32-inch Circular AMOLED sub-display.

The phone boasts a 64MP RGBW primary camera with an f/1.7 aperture and a 13MP ultra-wide-angle lens on the rear, along with a 32MP front shooter. It runs on the MediaTek Dimensity 8050 Processor paired with a Mali-G77 GPU and houses a 4,000mAh battery with 45W fast charging support.