Vu Televisions has launched the Masterpiece AEye TV, the fourth edition of its Masterpiece series and a flagship range for its 20th anniversary. The pitch is eye comfort. An ambient light sensor and an AI engine supposedly read the room and each scene. Then it adjusts the picture accordingly, supposedly making it easier on the eyes during long sessions.
Availability
The range comes in 55, 65, 75, 85, 98 and 115-inch sizes, starting at Rs 75,000 for the 55-inch. It is on sale from November 12, 2026, at leading retail stores.
How the eye comfort system works
Vu says eye strain comes from the gap between the screen and the room, not from brightness alone. A bright screen in a dim room forces the eyes to keep adjusting, and sudden cuts from dark scenes to bright ones add to the strain. The AEye TV runs a continuous loop, frame by frame:
- Senses the room: the sensor measures the room’s brightness and the colour of its light.
- Reads the scene: the AI recognises whether a frame is a dark thriller, a bright sports broadcast or a sunlit travel show.
- Balances the two: brightness, contrast, gamma, colour temperature, HDR intensity and local dimming are tuned to the room.
- Smooths the jumps: dark-to-bright cuts are eased so the eyes are not jolted.
- Warms up at night: the picture shifts to warmer tones later in the evening.
The brand argues that most people never change their TV’s brightness settings after setup, so the TV does it for them. Which I think is true: a layman doesn’t really care about the settings once the setup is complete.
Picture and sound
Display: RGB MiniLED with 100% BT.2020 colour coverage.
Brightness: up to 2,500 nits XDR on the 55- to 98-inch models, and 3,000 nits on the 115-inch.
Local dimming: up to 2,000 zones, and 2,696 on the 115-inch.
Motion: 288Hz Fluid Motion with a Hyper-Motion AI engine.
Audio (55 to 98-inch): a 110W VuFx system with 4 speakers and 2 rear woofers.
Audio (115-inch): a 240W, 10-driver system with 8 speakers and 2 rear subwoofers, with top, side and down-firing drivers.
Sound features: Dolby Atmos and a Dolby AC-4 Dialogue Enhancer.
Smart features: Google TV with Gemini AI, 3GB RAM, 32GB storage and two Bluetooth voice remotes.
Design: an aluminium-alloy body and the signature Armani Gold finish. Personalised Frame Mode turns the screen into a digital art display when it is off.
Pricing
| Size | Price |
|---|---|
| 55″ | Rs 75,000 |
| 65″ | Rs 95,000 |
| 75″ | Rs 1,30,000 |
| 85″ | Rs 1,75,000 |
| 98″ | Rs 2,95,000 |
| 115″ | Rs 13,00,000 |
RGB MiniLED is still rare in India. Hisense’s UR8S RGB MiniLED series starts at Rs 1,19,990 for 55 inches. At Rs 75,000, Vu’s 55-inch AEye TV is much cheaper for similar technology. The Hisense peaks at 3,500 nits, above Vu’s 2,500 nits at this size. The 115-inch is a statement product. At Rs 13,00,000, it sits next to LG’s 100-inch Micro RGB evo at Rs 12,99,990, but it is 15 inches larger.
Mid-sizes face crowded rivals. The 65- to 85-inch models compete with LG’s QNED Mini LED and Samsung’s Neo QLED ranges, which have stronger brand recognition and service networks. Vu’s edge is the eye comfort feature, the design and the lower entry price.
The 55- and 65-inch models are the most compelling. They bring RGB MiniLED and the eye comfort features at prices well below the Hisense UR8S. Meanwhile, the 98- and 115-inch models suit buyers who want a showpiece. Check delivery, installation and service terms before buying at this price.
If you watch mostly at night or in dim rooms, the automatic brightness and warm-tone shift are the main reasons to choose this range.
A caution on the eye comfort claims
The press release says the system helps “minimise eye fatigue,” but it does not mention any third-party certification or medical testing. This is Vu’s own claim. Competing TVs already have ambient light sensors and auto-brightness, so how much better Vu’s system is will need hands-on reviews. Vu has also not said whether the eye comfort features can be switched off or adjusted.
Vu is moving the AI pitch in TVs away from sharper pictures and better search and towards viewer wellbeing. If the system works well, it could set the Masterpiece range apart from similarly specced rivals. The aggressive pricing on smaller sizes shows Vu wants RGB MiniLED to reach more buyers than the very top of the market.
