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The Gionee Elife E7 boasts of a 5.5-inch display featuring a resolution of 1,920 x 1,080 pixels. It's built on the latest generation IPS technology featuring LTPS display fabrication. LTPS stands for Low temperature Poly Silicone and with the use of this technology, manufacturers can make displays that can have higher pixel density and offer faster refresh rates, making them appropriate for today’s fast-paced mobile games and high definition videos.

As one of its flagship features, the 16-megapixel camera of the Gionee Elife E7 is surely among one of the strongest mobile phone cameras available today. The third largest number to be precise, as Nokia PureView leads the way with its 41-megapixel camera on the Nokia Lumia 1020,  followed by the 20-megapixel units on the Sony Xperia Z1 and Z1 Compact, and also the Nokia Lumia 1520.

Gionee has powered the Elife E7 with Google Android 4.2 Jelly Bean layered with the Amigo user interface version 2.0. As compared to the older version the UI is much more fluid in terms of usage and offers easy access to all the apps as Gionee has chosen an Apple-like UI with all apps available right on the home screen. However, if you are used to the various widgets available on Google Android then you might want to replace the Amigo UI with something like a GO EX Launcher.

The Elife E7 comes powered with one of the fastest ever mobile processors currently available, the Qualcomm Snapdragon 800. This quad-core processor is clocked at 2.2GHz, which promises that most present day application will be easily handled by the device. The chip also comes with the Adreno 330 graphics engine that runs at 450Mhz and offers support for HD and THD games as well.

Sporting the Snapdragon 800 processor does not guarantee the performance, as optimising it to extract the best possible performance is the key. And Gionee has been able to successfully do that for the Elife E7. The device feels great and performs well even for THD games such as GT Racing 2 and offers stutter-free graphics for Shadowgun Deadzone. While playing games for longer hours makes the device hot, but the performance is not affected and we managed to play HD games on it for a couple of hours non-stop.

In a short span, Gionee has risen from “yet another Chinese” device manufacturer to a standout brand worthy of notice. Today there are a number of devices available from the brand right from Rs 10,000 to Rs 30,000 price range. Being priced on the higher side of the curve, the Elife E7 brings a premium appeal to the users. It's big, it's fast and it's stylish as well.