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"Super Pumped" by Mike Isaac is a fascinating and insightful account of the rise and fall of Uber, one of the most iconic startups of the 21st century. Isaac, a veteran technology journalist, draws on extensive research and interviews with key players to provide a detailed and gripping narrative of Uber's tumultuous journey from scrappy upstart to global behemoth. Isaac delves into the company's cut-throat culture, its ruthless tactics to undercut competitors, and its relentless pursuit of growth at all costs. He also exposes the many controversies and scandals that plagued the company, from sexual harassment allegations to regulatory battles and lawsuits. Despite its flaws and controversies, Isaac acknowledges the innovative and disruptive nature of Uber's business model, which transformed the way people travel and challenged the traditional taxi industry. "Super Pumped" is a must-read for anyone interested in the tech industry, entrepreneurship, and the intersection of innovation and regulation in the digital age.
Season One is based on the book by the same name by Mike Isaac published in 2019.
