Movie |
1950s | Ambition
The true story of how Ray Kroc, a salesman from Illinois, met Mac and Dick McDonald, who were running a burger operation in 1950s Southern California. Kroc was impressed by the brothers’ speedy system of making the food and saw franchise potential. He maneuvered himself into a position to be able to pull the company from the brothers and create a billion-dollar empire.
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The true story of how Ray Kroc, a salesman from Illinois, met Mac and Dick McDonald, who were running a burger operation in 1950s Southern California. Kroc was impressed by the brothers’ speedy system of making the food and saw franchise potential. He maneuvered himself into a position to be able to pull the company from the brothers and create a billion-dollar empire.
2016 | Michael
Best Actor | 2017
Best Time Capsule | 2017
Best Buddy Picture | 2017 | Nick
Best Leading Voice Actor | 2017
Best Actor | 2016 | Michael
Budget 15,000,000 USD
Box Office Collection 24,121,245 USD
The company Kroc worked for prior to founding McDonald's, Prince Castle, still exists, and supplies McDonald's with much of its equipment.
While there were some hard feelings between the McDonald brothers and Ray, it wasn't as bitter as portrayed. The brothers were very happy with the huge retirement nest egg they'd gotten from the buyout and from their legacy. Dick even ate the ceremonial 50 billionth hamburger in 1984.
While most productions shoot a minimum of twelve hours per day, this movie frequently shot for between eight and ten hours. This was due to the fact that John Lee Hancock came very well prepared and didn't overshoot anything he liked from the first take. Adding to the fact that the whole film was shot in only twenty-two days, this makes for an incredibly rare shoot.
Ray Kroc's "discovery" of McDonald's was not his first attempt at franchising (taking over) a Southern California restaurant. According to the book "In N Out Burger" by Stacy Perman, Kroc approached Los Angeles' Apple Pan restaurant in 1949, and Carl Karcher of Carl's Jr., prior to convincing the McDonald brothers.
The McDonald's restaurants depicted were built from scratch in parking lots, as the crew was unable to locate suitable existing restaurants in locations which matched the desired look of the film.
"Ray Kroc: Now, I know what you're thinkin'. How the heck does a 52-year-old, over-the-hill milkshake-machine salesman... build a fast-food empire with 16,000 restaurants, in 50 states, in 5 foreign countries... with an annual revenue of in the neighborhood of $700,000,000.00... One word... PERSISTENCE. Nothing in this world can take the place of good old persistence. Talent won't. Nothing's more common than unsuccessful men with talent. Genius won't. Unrecognized genius is practically a cliche. Education won't. Why the world is full of educated fools. Persistence and determination alone are all powerful."
"Dick McDonald: I just have to ask you one thing. Something I've never understood. Ray Kroc: All right. Dick McDonald: That day we met, when we gave you the tour... Ray Kroc: Uh-huh. What about it? Dick McDonald: We showed you everything. The whole system, all of our secrets. We were an open book. So why didn't you just... Ray Kroc: Steal it? Just, grab your ideas and run off, start my own business... using all those ideas of yours. It would have failed. Dick McDonald: How do you know? Ray Kroc: Am I the only one who got the kitchen tour? You must have invited lots of people back there, huh? Dick McDonald: And? Ray Kroc: How many of them succeeded? Dick McDonald: Lots of people started restaurants. Ray Kroc: As big as McDonald's? Dick McDonald: Of course not. Ray Kroc: No one ever has and no one ever will because they all lacked that one thing... that makes McDonald's special. Dick McDonald: Which is? Ray Kroc: Even you don't know what it is. Dick McDonald: Enlighten me. Ray Kroc: It's not just the system, Dick. It's the name. That glorious name, McDonald's. It could be, anything you want it to be... it's limitless, it's wide open... it sounds, uh... it sounds like... it sounds like America. That's compared to Kroc. What a crock. What a load of crock. Would you eat at a place named Kroc's? Kroc's has that blunt, Slavic sound. Kroc's. But McDonald's, oh boy. That's a beauty. A guy named McDonald? He's never gonna get pushed around in life. Dick McDonald: That's clearly not the case. Ray Kroc: So, you don't have a check for 1.35 million dollars in your pocket? Bye, Dick. Dick McDonald: So if you can't beat'em, buy'em. Ray Kroc: I remember the first time I saw that name stretched across your stand out there. It was love at first sight. I knew right then and there... I had to have it. And now I do. Dick McDonald: You don't have it. Ray Kroc: You sure about that? Ray Kroc: Bye, Dick."
